PRISM: brands it owns and its ownership tree
PRISM is a privately held company headquartered in India that owns 4 consumer brands.[1]
OYO's website announces that it renamed its corporate entity PRISM to reflect its global expansion, and calls PRISM the parent company of OYO. The same site names G6 as a PRISM business, the Motel 6 and Studio 6 group in the United States, and Sunday Hotels as OYO's premium brand. OYO says it was founded by Ritesh Agarwal and launched oyorooms.com in 2013.
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Company facts
- Legal name
- PRISM (OYO) (also OYO, Oyo Hotels & Homes)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇮🇳 India
- Last verified
- · 1 sources
PRISM in numbers
- PRISM owns 4 consumer brands tracked here across 1 top-level categories; the largest is travel & transport with 4 brands.[1]
- 2 of its brands originated outside India.
Everything PRISM owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does PRISM own?
PRISM owns 4 consumer brands tracked here, including OYO Hotels & Homes, Motel 6, Sunday Hotels and Studio 6.
Is PRISM an Indian company?
Yes. PRISM is headquartered in India.
Who owns PRISM?
PRISM is privately held. OYO's website announces that it renamed its corporate entity PRISM to reflect its global expansion, and calls PRISM the parent company of OYO.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] OYO renames corporate entity name to PRISM; PRISM's G6 scales extended stay strategy (OYO website news) — OYO, Official press release; retrieved 20 October 2026.
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