Brandtree

Acquisition closed

Mars acquires Greenies (2006)

Mars completed the acquisition of Greenies in 2006.[1]

Mars acquired S&M NuTec, maker of Greenies dental chews, which are shaped like toothbrushes and were developed after a dog owner grew tired of his pet's breath. They are accepted by the Veterinary Oral Health Council for reducing plaque, unusual for a product sold as a treat. Only the year is documented here.

Deal facts

Announced
Closed
Value
Undisclosed
Buyer
Mars
Seller
Assets
Greenies
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
MarsGreeniesowns100%2006-01-01present

Who owns Greenies today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Mars, Incorporated - our brands and history — Mars, Incorporated, Official document; retrieved 16 September 2026.

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