Who owns FIREFLY?
FIREFLY, an automotive brand, is owned by NIO (China, NYSE: NIO).[1]
Evidence: NIO Inc. Annual Report on Form 20-F filed 2026-04-10, SEC EDGAR, 10 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- NIO Inc. verified
- Owner HQ
- 🇨🇳 China, Shanghai
- Origin
- 🇨🇳 China
- Founded
- 2024
- Category
- Automotive › Cars › Electric vehicles
- Parent ticker
- NYSE: NIO HKEX: 9866 SGX: NIO
- Last verified
- · 1 sources
About FIREFLY
FIREFLY is the smallest of the three brands, launched in December 2024 and positioned by the company as a small smart high-end electric car. Its namesake model went on sale in April 2025 and deliveries began the same month. The company describes the brand's character as vivid, thoughtful and solid, and sells it through the same NIO Houses and Spaces as the premium range. It delivered 39,414 vehicles in 2025.
What NIO's annual report says about FIREFLY
Sentences about FIREFLY from NIO's latest annual filing[1], copied word for word.
FIREFLY, our small smart high-end electric car brand, was launched in December 2024.
We offer assisted and intelligent driving features to FIREFLY brand users.
Equipped with high-performance perception hardware, FIREFLY provides intelligent navigation assistance that covers expressways and urban areas.
Ownership timeline of FIREFLY
Where FIREFLY sits in NIO
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full NIO ownership tree →
See the full NIO brand portfolio (3) →
Other brands owned by NIO
NIO controls 3 brands on Brandtree, 3 of them in automotive.
Also in automotive
Other brands in electric vehicles, and who owns them
NIO has more brands in electric vehicles on Brandtree than any other owner: 3 of 23.
About the owner: NIO
NIO is a publicly listed company headquartered in Shanghai, China, founded in 2014. Brandtree records 3 brands under its control, and it is listed as NYSE: NIO, HKEX: 9866 and SGX: NIO.
NIO was founded in November 2014 as NextCar Inc., became NextEV Inc. a month later and took its present name in July 2017. It is a Cayman Islands holding company with its principal executive offices in Shanghai, and it runs a deliberate three-brand strategy: NIO for premium cars, ONVO for families and FIREFLY for small ones. It delivered 326,028 vehicles in 2025, and holds 91.8 per cent of NIO China, the Hefei company into which it injected its Chinese research, supply chain, sales and power businesses.
🇨🇳 FIREFLY and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; FIREFLY is not one of them.
- AION — GAC Group 🇨🇳
- AVATR — Changan Automobile 🇨🇳
- BYD — BYD 🇨🇳
- CHERY — Chery 🇨🇳
- GWM Pickup — Great Wall Motor 🇨🇳
- Geely Auto — Geely 🇨🇳
Frequently asked questions
Who is the parent company of FIREFLY?
The parent company of FIREFLY is NIO, a publicly listed company headquartered in China.
Is FIREFLY Chinese?
Yes. FIREFLY originated in China in 2024 and its owner, NIO, is also headquartered in China.
Is FIREFLY still owned by NIO?
Yes. As of 11 October 2026, FIREFLY is still owned by NIO. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] NIO Inc. Annual Report on Form 20-F filed 2026-04-10 — SEC EDGAR, SEC Form 20-F, published 10 April 2026; retrieved 26 September 2026.
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