Who owns Hot-Kid?
Hot-Kid is owned by Want Want (Taiwan, HKEX: 0151).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Want Want China Holdings Limited Annual Report 2025, 30 June 2025. Last checked .
Key facts
- Current owner
- Want Want China Holdings Limited reported
- Owner HQ
- 🇹🇼 Taiwan, Taipei
- Origin
- 🇹🇼 Taiwan
- Founded
- 1983
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- HKEX: 0151
- Last verified
- · 1 sources
About Hot-Kid
Hot-Kid rice crackers are the product that built the company, made under a licence from a Japanese producer and sold across China and Taiwan. The brand's cartoon boy has appeared on the packaging since the beginning. Want Want China Holdings owns it, and the character is among the most recognised commercial mascots in the Chinese-speaking world.
Ownership timeline of Hot-Kid
Where Hot-Kid sits in Want Want
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Want Want ownership tree →
See the full Want Want brand portfolio (3) →
Other brands owned by Want Want
Want Want controls 3 brands on Brandtree, 3 of them in food.
Also in food
- Hot-Kid Milk (1996)
- QQ Gummies (1994)
Other brands in cookies & crackers, and who owns them
The 137 brands in cookies & crackers on Brandtree belong to 55 owners. The largest is Valeo Foods, with 13.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
About the owner: Want Want
Want Want is a publicly listed company headquartered in Taipei, Taiwan, founded in 1962. Brandtree records 3 brands under its control, and it is listed as HKEX: 0151.
Want Want began as a Taiwanese canned food business in 1962 and moved into rice crackers under a Japanese licence in 1983, becoming one of the largest snack and beverage companies in China. Its smiling boy logo is among the most recognised commercial marks in the Chinese-speaking world.
🇹🇼 Hot-Kid and other Taiwanese brands
Brandtree records a controlling owner for 26 brands that began in Taiwan. 1 of them (4%) are now controlled by a company headquartered in another country; Hot-Kid is not one of them.
- Uni-President Noodles (統一麵) — Uni-President 🇹🇼
- China Airlines — China Airlines 🇹🇼
- EVA Air — EVA Air 🇹🇼
- Evergreen Line — Evergreen Marine 🇹🇼
- Formosa — TTL 🇹🇼
- Fubon Life — Fubon Financial 🇹🇼
Frequently asked questions
Who is the parent company of Hot-Kid?
The parent company of Hot-Kid is Want Want, a publicly listed company headquartered in Taiwan.
Is Hot-Kid Taiwanese?
Yes. Hot-Kid originated in Taiwan in 1983 and its owner, Want Want, is also headquartered in Taiwan.
Is Hot-Kid still owned by Want Want?
Yes. As of 16 September 2026, Hot-Kid is still owned by Want Want. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Want Want China Holdings Limited Annual Report 2025 — Want Want China Holdings Limited, Annual report, published 30 June 2025; retrieved 16 September 2026.
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