Who owns Niya?
Niya is owned by Maytronics (Israel, TASE: MTRN).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Maytronics Ltd. periodic report for 2025 (Hebrew). Last checked .
Key facts
- Current owner
- Maytronics Ltd. reported
- Owner HQ
- 🇮🇱 Israel
- Origin
- 🇮🇱 Israel
- Category
- Home, garden & DIY › Home improvement › Lawn & garden
- Parent ticker
- TASE: MTRN
- Last verified
- · 1 sources
About Niya
Niya is a Maytronics-owned brand launched in 2024 for autonomous cleaners for private pools, including battery-powered robots made in China. The company's 2025 periodic report says the brand is a platform for widening its offer through arrangements with various manufacturers, while Maytronics keeps control of quality and brand management. The trademark was still in registration proceedings when the report was published.
Ownership timeline of Niya
- Current owner Maytronics [1] reported
Where Niya sits in Maytronics
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Maytronics ownership tree →
See the full Maytronics brand portfolio (2) →
Other brands owned by Maytronics
Maytronics controls 2 brands on Brandtree, 2 of them in home, garden & diy.
Also in home, garden & diy
Other brands in lawn & garden, and who owns them
The 29 brands in lawn & garden on Brandtree belong to 17 owners. The largest is Bioceres, with 5; Maytronics has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bioceres Semillas | Bioceres | 🇦🇷 Argentina |
| Flymo | Husqvarna Group | 🇸🇪 Sweden |
| Hayter | Toro | 🇺🇸 United States |
| AMES | Griffon | 🇺🇸 United States |
| Miracle-Gro | Scotts Miracle-Gro | 🇺🇸 United States |
| BASF Agricultural Solutions | BASF | 🇩🇪 Germany |
| Roundup | Bayer | 🇩🇪 Germany |
| Pennington | Central Garden & Pet | 🇺🇸 United States |
About the owner: Maytronics
Maytronics is a publicly listed company headquartered in Israel. Brandtree records 2 brands under its control, and it is listed as TASE: MTRN.
Maytronics Ltd. was incorporated in Israel in December 1990 by Kibbutz Yizre'el and a partnership controlled by it, and listed on the Tel Aviv Stock Exchange in August 2004. Its 2025 periodic report says it develops, makes and sells robotic cleaners for private and public swimming pools, pool covers and drowning-prevention alarms, with about 98% of revenue from outside Israel. It sells through subsidiaries in the United States, France, Australia, Germany and Spain and distributors in about 50 countries. Only two consumer brands are documented here, so it is a thin entry.
🇮🇱 Niya and other Israeli brands
Brandtree records a controlling owner for 52 brands that began in Israel. 3 of them (6%) are now controlled by a company headquartered in another country; Niya is not one of them.
Frequently asked questions
Who is the parent company of Niya?
The parent company of Niya is Maytronics, a publicly listed company headquartered in Israel.
Is Niya Israeli?
Yes. Niya originated in Israel and its owner, Maytronics, is also headquartered in Israel.
Is Niya still owned by Maytronics?
Yes. As of 4 October 2026, Niya is still owned by Maytronics. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Maytronics Ltd. periodic report for 2025 (Hebrew) — Maytronics Ltd., Annual report; retrieved 4 October 2026.
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