Who owns Selecta?
Selecta is owned by RFM (the Philippines, PSE: RFM), which has owned the brand since 1990.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: RFM Corporation — SEC Form 17-A Annual Report for fiscal year 2025, 15 April 2026. Last checked .
Key facts
- Current owner
- RFM Corporation reported
- Owned since
- Owner HQ
- 🇵🇭 Philippines, Mandaluyong City
- Origin
- 🇵🇭 Philippines
- Category
- Food › Frozen food › Ice cream
- Parent ticker
- PSE: RFM
- Last verified
- · 1 sources
About Selecta
Selecta is a Philippine ice cream and milk brand that RFM bought from the Arce family in 1990. Magnum RFM Ice Cream, RFM's 50% joint venture with The Magnum Ice Cream Company, makes the ice cream under a trademark agreement that RFM controls. RFM itself sells Selecta milks, among them Selecta Moo, fortified filled milk and flavoured milks. Its milk sales grew 8% in 2025, a year in which the category was flat.
Ownership timeline of Selecta
Where Selecta sits in RFM
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full RFM ownership tree →
See the full RFM brand portfolio (4) →
Other brands owned by RFM
RFM controls 4 brands on Brandtree, 4 of them in food.
Also in food
Other brands in ice cream, and who owns them
The 74 brands in ice cream on Brandtree belong to 34 owners. The largest is The Magnum Ice Cream Company, with 14.
| Brand | Owner | Owner based in |
|---|---|---|
| Ben & Jerry's | The Magnum Ice Cream Company | 🇳🇱 Netherlands |
| Bravo Cone | Binggrae | 🇰🇷 South Korea |
| Drumstick | Froneri | 🇬🇧 United Kingdom |
| Dippin' Dots | J&J Snack Foods | 🇺🇸 United States |
| Deluxe | Mengniu | 🇨🇳 China |
| Choco Monaka Jumbo | Morinaga | 🇯🇵 Japan |
| Gala | Paradise Foods | 🇵🇬 Papua New Guinea |
| Ice Vegas | Poulina | 🇹🇳 Tunisia |
About the owner: RFM
RFM is a publicly listed company headquartered in Mandaluyong City, Philippines, founded in 1957. Brandtree records 4 brands under its control, and it is listed as PSE: RFM.
RFM Corporation was incorporated in 1957 as Republic Flour Mills to mill flour in the Philippines, a country that grows no wheat. Flour is still its institutional business, including the buns, muffins and hotcakes it makes exclusively for McDonald's, while its consumer group sells pasta, sauces, mixes, milk and juice and earned 75.84% of 2025 sales. Its ice cream is made by Magnum RFM Ice Cream, a 50% joint venture with The Magnum Ice Cream Company. Almost all of its ₱22.3 billion of 2025 sales were domestic.
🇵🇭 Selecta and other Filipino brands
Brandtree records a controlling owner for 97 brands that began in the Philippines. 4 of them (4%) are now controlled by a company headquartered in another country; Selecta is not one of them.
- 555 — Century Pacific 🇵🇭
- Choco Mucho — Rebisco 🇵🇭
- Dari Crème — San Miguel Food and Beverage 🇵🇭
- Del Monte (Philippines) — Del Monte Pacific 🇻🇬
- Fita — Monde Nissin 🇵🇭
- Jack 'n Jill — URC 🇵🇭
Frequently asked questions
Who is the parent company of Selecta?
The parent company of Selecta is RFM, a publicly listed company headquartered in the Philippines.
Is Selecta Filipino?
Yes. Selecta originated in the Philippines and its owner, RFM, is also headquartered in the Philippines.
Since when has RFM owned Selecta?
RFM has owned Selecta since 1990.
Is Selecta still owned by RFM?
Yes. As of 26 October 2026, Selecta is still owned by RFM. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] RFM Corporation — SEC Form 17-A Annual Report for fiscal year 2025 — RFM Corporation, Annual report, published 15 April 2026; retrieved 26 October 2026.
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