Who owns Vertua?
Vertua is owned by Cemex (Mexico, NYSE: CX), which has owned the brand since 2021.[1]
Evidence: CEMEX, S.A.B. de C.V. Annual Report on Form 20-F filed 2026-04-24, SEC EDGAR, 24 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- CEMEX, S.A.B. de C.V. verified
- Owned since
- Owner HQ
- 🇲🇽 Mexico, San Pedro Garza García
- Origin
- 🇲🇽 Mexico
- Category
- Home, garden & DIY › Home improvement › Building materials
- Parent ticker
- NYSE: CX
- Last verified
- · 1 sources
About Vertua
Vertua is Cemex's global brand for cement and ready-mix concrete products with lower embodied carbon and other sustainable attributes, launched in 2021 following the company's Future in Action climate program. Cemex reports that Vertua Lower Carbon products reached 63% of cement sales and 56% of ready-mix concrete sales in 2025, measured against reference emissions benchmarks, and says the brand's scope has expanded since 2023 to cover energy efficiency, design optimization, water conservation, and use of recycled materials as well as lower carbon.
What Cemex's annual report says about Vertua
Sentences about Vertua from Cemex's latest annual filing[1], copied word for word.
As a result of these efforts, in 2021 we developed a range of low embodied CO 2 cement and ready-mix products under the global brand Vertua , including Vertua Lower Carbon, a range of products in our portfolio that have a lower embodied CO 2 compared to a corresponding reference.
On the sustainable products and solutions front, sales of Vertua Lower Carbon products have reached 63% for cement and 56% for ready-mix concrete in 2025.
The scope of Vertua has been extended beyond Lower Carbon since 2023, and currently includes the following attributes in its value proposition: energy efficiency, design optimization, water conservation, and recycled materials.
How often Cemex names Vertua in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Vertua
Where Vertua sits in Cemex
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Cemex ownership tree →
See the full Cemex brand portfolio (2) →
Other brands owned by Cemex
Cemex controls 2 brands on Brandtree, 2 of them in home, garden & diy.
Also in home, garden & diy
Other brands in building materials, and who owns them
The 104 brands in building materials on Brandtree belong to 33 owners. The largest is James Hardie, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Golden Bay | Fletcher Building | 🇳🇿 New Zealand |
| Artevia | Holcim | 🇨🇭 Switzerland |
| AZEK Exteriors | James Hardie | 🇮🇪 Ireland |
| Blenture | Votorantim Cimentos | 🇧🇷 Brazil |
| Adbri | CRH | 🇮🇪 Ireland |
| Byggmakker | Kesko | 🇫🇮 Finland |
| Cacique Max | Loma Negra | 🇦🇷 Argentina |
| Alutions | Tecnoglass | 🇨🇴 Colombia |
About the owner: Cemex
Cemex is a publicly listed company headquartered in San Pedro Garza García, Mexico, founded in 1906. Brandtree records 2 brands under its control, and it is listed as NYSE: CX.
Cemex is a Mexican building-materials producer headquartered in San Pedro Garza García, Nuevo León, that started doing business in 1906 and was formally registered in Monterrey in 1920. It is one of the world's largest cement, ready-mix concrete, and aggregates producers, with operations concentrated in Mexico, the United States, and Europe. Cemex's 2025 Form 20-F describes Mexico as a market where cement is sold mainly in bags to retail customers who develop loyalty to individual brand names, which it says distinguishes the Mexican market from the bulk-sale model used by most other cement producers worldwide.
🇲🇽 Vertua and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Vertua is not one of them.
Frequently asked questions
Who is the parent company of Vertua?
The parent company of Vertua is Cemex, a publicly listed company headquartered in Mexico.
Is Vertua Mexican?
Yes. Vertua originated in Mexico and its owner, Cemex, is also headquartered in Mexico.
Since when has Cemex owned Vertua?
Cemex has owned Vertua since 2021.
Is Vertua still owned by Cemex?
Yes. As of 29 October 2026, Vertua is still owned by Cemex. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] CEMEX, S.A.B. de C.V. Annual Report on Form 20-F filed 2026-04-24 — SEC EDGAR, SEC Form 20-F, published 24 April 2026; retrieved 23 September 2026.
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