American Family Insurance: brands it owns and its ownership tree
American Family Insurance is a cooperative headquartered in Madison, United States that owns 4 consumer brands.[1]
American Family Insurance is based in Madison, Wisconsin and has served customers since 1927. Its company information page says the American Family Insurance company includes Homesite and Main Street America and lists their underwriting subsidiaries. American Family completed the sale of The General to Sentry Insurance at the end of 2024.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- American Family Mutual Insurance Company, S.I. (also AmFam, American Family Insurance Mutual Holding Company)
- Type
- cooperative · see all cooperative owners
- Headquarters
- 🇺🇸 Madison, United States
- Founded
- 1927
- Last verified
- · 1 sources
American Family Insurance in numbers
- American Family Insurance owns 4 consumer brands tracked here across 1 top-level categories; the largest is finance & insurance with 4 brands.[1]
Everything American Family Insurance owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does American Family Insurance own?
American Family Insurance owns 4 consumer brands tracked here, including American Family Insurance, Main Street America, Homesite and CONNECT by American Family.
Is American Family Insurance an American company?
Yes. American Family Insurance is headquartered in Madison, United States and was founded in 1927.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] American Family Insurance: Company information — American Family Insurance, Official document; retrieved 10 October 2026.
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