Brandtree

Auto-Owners: brands it owns and its ownership tree

Auto-Owners is a cooperative headquartered in Lansing, United States that owns 4 consumer brands.[1]

Auto-Owners Insurance Group was established in 1916 and is headquartered in Lansing, Michigan. Its site describes Auto-Owners Insurance Company as a mutual insurance company and lists five stock insurers and a life insurer among the Group companies. It sells through 48,000 licensed agents in 26 states.

Company facts

Legal name
Auto-Owners Insurance Group
Type
cooperative · see all cooperative owners
Headquarters
🇺🇸 Lansing, United States
Founded
1916
Last verified
· 1 sources

Auto-Owners in numbers

Everything Auto-Owners owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Auto-Owners owns Tree of 4 brands under Auto-Owners. Auto-Owners Auto-Owners Insurance Auto-Owners Life Insurance Home-Owners Insurance Owners Insurance

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Brand portfolio by category

Full portfolio, 4 brands, with sources →

Recent changes to this record

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Frequently asked questions

What brands does Auto-Owners own?

Auto-Owners owns 4 consumer brands tracked here, including Auto-Owners Insurance, Owners Insurance, Home-Owners Insurance and Auto-Owners Life Insurance.

Is Auto-Owners an American company?

Yes. Auto-Owners is headquartered in Lansing, United States and was founded in 1916.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Auto-Owners Insurance: Who We Are — Auto-Owners Insurance, Official document; retrieved 10 October 2026.

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