Aviva: brands it owns and its ownership tree
Aviva is a publicly listed company headquartered in London, United Kingdom that owns 7 consumer brands.[1]
Aviva plc is a British insurance, wealth and retirement group with businesses in the United Kingdom, Ireland and Canada and interests in India and China. Its 2025 annual report states that on 1 July 2025 the group completed the acquisition of Direct Line Group plc.
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Company facts
- Legal name
- Aviva plc
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇬🇧 London, United Kingdom
- Last verified
- · 1 sources
Aviva in numbers
- Aviva owns 7 consumer brands tracked here across 1 top-level categories; the largest is finance & insurance with 7 brands.[1]
- 2 of its brands originated outside United Kingdom.
Everything Aviva owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Aviva own?
Aviva owns 7 consumer brands tracked here, including Aviva Investors, Direct Line, Aviva, Green Flag, Aviva Canada and Aviva-COFCO Life.
Is Aviva a British company?
Yes. Aviva is headquartered in London, United Kingdom.
Who owns Aviva?
Aviva is a publicly listed company owned by its shareholders.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Aviva plc Annual Report and Accounts 2025 — Aviva plc (London Stock Exchange RNS), Annual report, published 4 March 2026; retrieved 11 October 2026.
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