Best Buy: brands it owns and its ownership tree
Best Buy (NYSE: BBY) is a publicly listed company headquartered in the United States that owns 4 consumer brands.[1]
Best Buy Co., Inc. was incorporated in Minnesota in 1966 and operates in the US and Canada. Its fiscal 2026 10-K names, among its brand names, Best Buy, Geek Squad, Insignia, Lively, Jitterbug, Pacific Kitchen and Home, TechLiquidators and Yardbird.
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brands owned
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divestitures recorded
Company facts
- Legal name
- Best Buy Co., Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 United States
- Founded
- 1966
- Tickers
- NYSE: BBY
- SEC CIK
- 0000764478
- Last verified
- · 1 sources
Best Buy in numbers
- Best Buy owns 4 consumer brands tracked here across 1 top-level categories; the largest is retail with 4 brands.[1]
Best Buy financial history
Headline figures from Best Buy's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $47.3bn to $41.7bn, an average of -2.5% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $41.7bn | $1.39bn | 3.3% | $1.07bn | $14.7bn | — | 10-K | |
| $41.5bn | $1.26bn | 3.0% | $927m | $14.8bn | $1.14bn | 10-K | |
| $43.5bn | $1.57bn | 3.6% | $1.24bn | $15bn | $1.15bn | 10-K | |
| $46.3bn | $1.79bn | 3.9% | $1.42bn | $15.8bn | $1.16bn | 10-K | |
| $51.8bn | $3.04bn | 5.9% | $2.45bn | $17.5bn | $1.22bn | 10-K | |
| $47.3bn | $2.39bn | 5.1% | $1.8bn | $19.1bn | $1.25bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Best Buy owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Best Buy in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- HL5XPTVRV0O8TUN5LL90
- Registered name
- Best Buy Co., Inc. (US)
- Registration status
- Issued · record updated 23 April 2026
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Best Buy SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Best Buy own?
Best Buy owns 4 consumer brands tracked here, including Yardbird, Jitterbug, Lively and Insignia (Best Buy).
Is Best Buy an American company?
Yes. Best Buy is headquartered in the United States and was founded in 1966.
Who owns Best Buy?
Best Buy is a publicly listed company owned by its shareholders; it trades as BBY on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Best Buy Co., Inc. Annual Report on Form 10-K filed 2026-03-18 — SEC EDGAR, SEC Form 10-K, published 18 March 2026; retrieved 12 October 2026.
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