The Honest Company: brands it owns and its ownership tree
The Honest Company (NASDAQ: HNST) is a publicly listed company headquartered in Los Angeles, United States that owns 1 consumer brand.[1][2]
The Honest Company is a Los Angeles personal care company founded in 2012 that sells wipes, diapers, baby personal care and skin care under a single brand. It is listed on Nasdaq and sells through retailers, having added Target in 2014, Amazon in 2017 and Walmart in 2022. Jessica Alba, the actress long associated with the brand, left her role as chief creative officer on 9 April 2024. Under a restructuring approved in October 2025 the company stopped shipping orders from its own website at the end of that year and left the apparel category, which it licensed to another company in June 2026.
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brands owned
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- The Honest Company, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Los Angeles, United States
- Founded
- 2012
- Tickers
- NASDAQ: HNST
- Revenue
- $371.3 million (2025)[2]
- SEC CIK
- 0001530979
- Website
- www.honest.com
- Last verified
- · 2 sources
The Honest Company in numbers
- The Honest Company owns 1 consumer brands tracked here across 1 top-level categories; the largest is personal care & beauty with 1 brands.[1]
The Honest Company financial history
Headline figures from The Honest Company's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $300.5m to $371.3m, an average of 4.3% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $371.3m | $-18,461,000 | -5.0% | $-15,686,000 | $225.4m | — | 10-K | |
| $378.3m | $-6,331,000 | -1.7% | $-6,124,000 | $247.4m | — | 10-K | |
| $344.4m | $-38,909,000 | -11.3% | $-39,238,000 | $201.6m | — | 10-K | |
| $313.7m | $-49,780,000 | -15.9% | $-49,019,000 | $240.6m | — | 10-K | |
| $318.6m | $-36,826,000 | -11.6% | $-38,679,000 | $272.6m | — | 10-K | |
| $300.5m | $-13,540,000 | -4.5% | $-14,466,000 | $240.7m | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything The Honest Company owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
The Honest Company SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Termination of a material agreement; Creation of a direct financial obligation | |
| 8-K | Results of operations and financial condition; Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Costs of exit or disposal activities |
Frequently asked questions
What brands does The Honest Company own?
The Honest Company owns 1 consumer brands tracked here, including Honest.
Is The Honest Company an American company?
Yes. The Honest Company is headquartered in Los Angeles, United States and was founded in 2012.
Who owns The Honest Company?
The Honest Company is a publicly listed company owned by its shareholders; it trades as HNST on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Honest Company, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 2 October 2026.
- [2] The Honest Company, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 4 October 2026.
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