Kellanova has completed 0 recorded acquisitions and 2 divestitures or spin-offs, spanning 2019 to 2023.
| Date | Type | Assets | Counterparty | Value |
|---|---|---|---|---|
| Oct 2023 | Spin-off | Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies and Raisin Bran +1 | WK Kellogg Co | — |
| Jul 2019 | Divestiture | Keebler and Famous Amos | Ferrero | $1.3bn |
The Kellogg Company split into two listed companies: the global snacking business renamed itself Kellanova and kept Pringles and the international cereal brands, while the North American cereal business was spun off as WK Kellogg Co with the Battle Creek headquarters.
Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.
Ownership recorded here as having ended, whether or not a deal record with a filing behind it exists for the transfer.
| Brand | Owned from | Until | Owner today |
|---|---|---|---|
| Frosted Flakes | — | Oct 2023 | WK Kellogg Co |
| Kellogg's Corn Flakes | — | Oct 2023 | WK Kellogg Co |
| Rice Krispies | — | Oct 2023 | WK Kellogg Co |
| Raisin Bran | — | Oct 2023 | WK Kellogg Co |
| Froot Loops | — | Oct 2023 | WK Kellogg Co |
| Keebler | Mar 2001 | Jul 2019 | Ferrero |
| Famous Amos | Mar 2001 | Jul 2019 | Ferrero |