Brandtree

When did Kering buy and sell its brands?

Kering has completed 5 recorded acquisitions and 1 divestiture or spin-off, spanning 2012 to 2026.

DateTypeAssetsCounterpartyValue
Mar 2026Acquisition (sold)CreedL'Oréal€4bn
Dec 2023AcquisitionValentino—€1.7bn
Jul 2013AcquisitionPomellato—Undisclosed
May 2013AcquisitionGinori 1735—Undisclosed
Dec 2012AcquisitionQeelin—Undisclosed
Jan 2012AcquisitionBrioni—Undisclosed

2026

Acquisition closed

L'Oréal acquires Creed

L'Oréal bought Kering Beauté, completing on 31 March 2026 a deal valued at €4 billion and payable in cash at closing. It took ownership of the House of Creed perfume business outright and signed fifty-year exclusive licences to create and sell fragrance and beauty products under the Bottega Veneta and Balenciaga names from closing; the right to a fifty-year Gucci licence begins when Coty's existing Gucci licence expires. The fashion houses themselves remain Kering's, so only Creed changed owner.

Value
€4bn
Seller
Kering
Regulatory
None recorded

2023

Acquisition closed

Kering acquires Valentino

Kering acquired thirty per cent of Valentino from the Qatari fund Mayhoola for €1.7 billion, with an agreement that could take it to full ownership by 2028. It is a minority stake, so Kering does not control Valentino, and the brand record here says so.

Value
€1.7bn
Buyer
Kering
Seller
—
Regulatory
None recorded

2013

Acquisition closed

Kering acquires Pomellato

Kering acquired a majority of the Milanese jeweller Pomellato, which had applied ready-to-wear thinking to fine jewellery by making pieces in series rather than one at a time. The price was not disclosed.

Value
Undisclosed
Buyer
Kering
Seller
—
Regulatory
None recorded
Acquisition closed

Kering acquires Ginori 1735

Gucci bought the Florentine porcelain house Richard Ginori out of insolvency, keeping a manufacturer that had operated since 1735 from being broken up. It is the only tableware business in a group otherwise built on fashion and jewellery.

Value
Undisclosed
Buyer
Kering
Seller
—
Regulatory
None recorded

2012

Acquisition closed

Kering acquires Qeelin

Kering acquired Qeelin, a Hong Kong fine jewellery house drawing on Chinese symbolism. It was the group's first purchase of a Chinese luxury brand, made as Chinese demand was reshaping the industry. The price was not disclosed.

Value
Undisclosed
Buyer
Kering
Seller
—
Regulatory
None recorded
Acquisition closed

Kering acquires Brioni

PPR, which became Kering, acquired the Roman tailoring house Brioni. It was the group's move into high-end menswear, a category its luxury rivals had largely left alone. The price was not disclosed.

Value
Undisclosed
Buyer
Kering
Seller
—
Regulatory
None recorded

Kering acquisitions on a timeline

Timeline of completed acquisitions by Kering

Full chart with a text equivalent, free to republish with attribution.