Polaris: brands it owns and its ownership tree
Polaris (NYSE: PII) is a publicly listed company headquartered in Medina, United States that owns 2 consumer brands.[1][2]
Polaris Inc. is a Minnesota-based maker of off-road vehicles, snowmobiles, on-road vehicles and boats. Its 10-K for 2025 says the Delaware company, formerly Polaris Industries Inc., was formed in 1994 and began doing business in 1954. The same filing says that on 10 October 2025 it agreed to sell a majority interest in the Indian Motorcycle business and that the sale closed in the first quarter of 2026, so Indian Motorcycle is not listed here. Its other brands, including the Bennington, Godfrey and Hurricane boats and the Klim and 509 apparel lines, are omitted for want of a fitting category or a documented origin.
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Company facts
- Legal name
- Polaris Inc. (also Polaris Industries)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Medina, United States
- Founded
- 1954
- Tickers
- NYSE: PII
- Revenue
- $7.15 billion (2025)[2]
- SEC CIK
- 0000931015
- Website
- www.polaris.com
- Last verified
- · 2 sources
Polaris in numbers
- Polaris owns 2 consumer brands tracked here across 1 top-level categories; the largest is automotive with 2 brands.[1]
- 1 of its brands originated outside United States.
Polaris financial history
Headline figures from Polaris's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $6.28bn to $7.15bn, an average of 2.6% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $7.15bn | $-348,700,000 | -4.9% | $-465,500,000 | $4.89bn | — | 10-K | |
| $7.18bn | $290.6m | 4.0% | $110.8m | $5.53bn | — | 10-K | |
| $8.93bn | $700.9m | 7.8% | $502.8m | $5.52bn | — | 10-K | |
| $8.59bn | $804.5m | 9.4% | $447.1m | $5.22bn | $1.5bn | 10-K | |
| $7.44bn | $712m | 9.6% | $493.9m | $5.05bn | $1.25bn | 10-K | |
| $6.28bn | $521m | 8.3% | $124.8m | $4.63bn | $1.31bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Polaris owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Polaris SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition; Material impairments; Departure or appointment of directors or officers |
Official recalls involving Polaris products
20 recall notices from government regulators matched to Polaris. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Model Year 2025-2026 Ranger XP 1000 NorthStar and Ranger Crew XP 1000 NorthStar Recreational Off-Road Vehicles (ROVs) — CPSC,
Reason given: An improperly routed alternator cable can become damaged and contact the negative battery post, resulting in an electrical short, posing a fire hazard and risk of serious injury.
Recalling firm: Polaris Industries
- Model Year 2023-2024 Ranger XP Kinetic and Model Year 2025 Pro XD Kinetic ROVs — CPSC,
Reason given: Water can leak through a cracked filter into the ROV's high-voltage charging harness components and cause a short circuit, posing a fire hazard.
Recalling firm: Polaris
- Model Year 2023-2025 Ranger XP 1000 NorthStar and Ranger XP 1000 NorthStar Crew Recreational Off-Road Vehicles (ROVs) — CPSC,
Reason given: The lower seat belt anchor fasteners were not properly tightened, which can result in the seat belt separating from the vehicle frame, failing to protect riders. Without that…
Recalling firm: Polaris Industries
- Model Year 2022-2025 RZR Pro R and RZR Pro R 4 Recreational Off-Road Vehicles (ROVs) — CPSC,
Reason given: The fasteners on the vehicle's rollover protective structure (ROPS) pillar joints can be missing or loose and fail to protect the occupants, if the vehicle rolls over or tips…
Recalling firm: Polaris Industries
- Model Year 2024-2025 Ranger XD 1500 and Crew XD 1500 ROVs — CPSC,
Reason given: The door handle can stick and cause the door to unexpectedly open while the vehicle is moving and cause an unrestrained rider to be ejected from the vehicle or increase the risk…
Recalling firm: Polaris Industries
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
What brands does Polaris own?
Polaris owns 2 consumer brands tracked here, including Aixam and Slingshot.
Is Polaris an American company?
Yes. Polaris is headquartered in Medina, United States and was founded in 1954.
Who owns Polaris?
Polaris is a publicly listed company owned by its shareholders; it trades as PII on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Polaris Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 4 October 2026.
- [2] Polaris Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 4 October 2026.
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