Brandtree

PIF: brands it owns and its ownership tree

PIF is a state-owned company headquartered in Saudi Arabia that owns 1 consumer brand through 1 subsidiary, and has 1 recorded transaction.[1]

The Public Investment Fund is the sovereign wealth fund of Saudi Arabia. It led the consortium, with Silver Lake and Affinity Partners, that took Electronic Arts private on 4 August 2026, rolling over the roughly 9.9 per cent of EA it already held.

Company facts

Legal name
Public Investment Fund
Type
state-owned company · see all state-owned company owners
Headquarters
🇸🇦 Saudi Arabia
Last verified
· 5 sources

PIF in numbers

Everything PIF owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything PIF owns Tree of 1 brands under PIF. PIF Newcastle United Newcastle United

Full-screen interactive tree →

Brand portfolio by category

Sport & fitness (1)

Full portfolio, 1 brands, with sources →

Subsidiaries and holding entities

EntityStakeJurisdictionSinceSource
Newcastle United Football Company Limited—United Kingdom2021[3][4][5][2]

Acquisitions by PIF

Acquisition closed

PIF, Silver Lake and Affinity Partners acquires EA

A consortium of Saudi Arabia's Public Investment Fund, funds managed by Silver Lake and funds managed by Affinity Partners took Electronic Arts private for $210 a share in cash, through a new parent called Oak-Eagle AcquireCo, Inc. The agreement put the enterprise value at about $55 billion, the largest leveraged take-private of a video game company, and the Public Investment Fund rolled over the roughly 9.9 per cent it already held. The deal closed on 4 August 2026 and EA left Nasdaq. No filing sets out how the equity is divided among the three investors.

Value
$55bn
Seller
public shareholders
Regulatory
None recorded

Recent changes to this record

All changes →

PIF in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
558600EF1LZ82YHRMV66
Registered name
Public Investment Fund (SA)
Registration status
Issued · record updated 6 October 2025
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

Frequently asked questions

What brands does PIF own?

PIF owns 1 consumer brands tracked here, including Newcastle United.

Is PIF a Saudi company?

Yes. PIF is headquartered in Saudi Arabia.

What was PIF's most recent acquisition?

The most recent completed acquisition recorded here is EA on 4 August 2026.

Sources (5) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Electronic Arts Inc. Form 8-K - completion of the merger with Oak-Eagle AcquireCo, Inc. — SEC EDGAR, SEC Form 8-K, published 4 August 2026; retrieved 16 September 2026.
  2. [2] Newcastle United Football Company Limited - persons with significant control — Companies House, Companies House; retrieved 18 October 2026.
  3. [3] NCUK Investment Limited (12415316): persons with significant control — Companies House, Companies House; retrieved 29 October 2026.
  4. [4] Pz Newco Limited (12388231): persons with significant control — Companies House, Companies House; retrieved 29 October 2026.
  5. [5] Newcastle United Limited (02529667): persons with significant control — Companies House, Companies House; retrieved 29 October 2026.

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