Red Bull: brands it owns and its ownership tree
Red Bull is a privately held company headquartered in Fuschl am See, Austria that owns 2 consumer brands.[1]
Red Bull was founded in 1987 by Dietrich Mateschitz, an Austrian marketing executive who encountered a Thai tonic drink called Krating Daeng while travelling and licensed it for Europe with a carbonated reformulation. The company is privately held between the Mateschitz and Yoovidhya families and created the energy drink category outright.
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brands owned
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divestitures recorded
Company facts
- Legal name
- Red Bull GmbH
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇦🇹 Fuschl am See, Austria
- Founded
- 1987
- Wikidata
- Q167186
- Website
- www.redbull.com
- Last verified
- · 1 sources
Red Bull in numbers
- Red Bull owns 2 consumer brands tracked here across 1 top-level categories; the largest is beverages with 2 brands.[1]
Everything Red Bull owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Red Bull in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 5299000HTNHA5ACH9N32
- Registered name
- Red Bull GmbH (AT)
- Registration status
- Issued · record updated 14 September 2026
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does Red Bull own?
Red Bull owns 2 consumer brands tracked here, including Organics by Red Bull and Red Bull.
Is Red Bull an Austrian company?
Yes. Red Bull is headquartered in Fuschl am See, Austria and was founded in 1987.
Who owns Red Bull?
Red Bull is privately held. Red Bull was founded in 1987 by Dietrich Mateschitz, an Austrian marketing executive who encountered a Thai tonic drink called Krating Daeng while travelling and licensed it for Europe with a carbonated reformulation.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Red Bull GmbH — company information — Red Bull GmbH, Official document; retrieved 16 September 2026.
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