Who owns Red Bull?
Red Bull is owned by Red Bull GmbH (Austria).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Red Bull GmbH — company information. Last checked .
Key facts
- Current owner
- Red Bull GmbH reported
- Owner HQ
- 🇦🇹 Austria, Fuschl am See
- Origin
- 🇦🇹 Austria
- Founded
- 1987
- Category
- Beverages › Soft drinks › Energy drinks
- Last verified
- · 1 sources
About Red Bull
Red Bull launched in Austria in 1987 in a slim 250ml can at roughly twice the price of a soft drink, a deliberate signal that it was not one. The company built demand through extreme sports and student sampling rather than conventional advertising, and it remains the largest energy drink brand in the world.
Ownership timeline of Red Bull
Where Red Bull sits in Red Bull
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Red Bull ownership tree →
See the full Red Bull brand portfolio (2) →
Other brands owned by Red Bull
Red Bull controls 2 brands on Brandtree, 2 of them in beverages.
Also in beverages
- Organics by Red Bull (2018)
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
About the owner: Red Bull
Red Bull is a privately held company headquartered in Fuschl am See, Austria, founded in 1987. Brandtree records 2 brands under its control.
Red Bull was founded in 1987 by Dietrich Mateschitz, an Austrian marketing executive who encountered a Thai tonic drink called Krating Daeng while travelling and licensed it for Europe with a carbonated reformulation. The company is privately held between the Mateschitz and Yoovidhya families and created the energy drink category outright.
🇦🇹 Red Bull and other Austrian brands
Brandtree records a controlling owner for 32 brands that began in Austria. 18 of them (56%) are now controlled by a company headquartered in another country; Red Bull is not one of them.
- Pago — Eckes-Granini 🇩🇪
- AKG — HARMAN 🇺🇸
- Atomic — Amer Sports 🇫🇮
- Austria Mozartkugel — Manner 🇦🇹
- Austrian Airlines — Lufthansa Group 🇩🇪
- CAT'S LOVE — VAFO 🇨🇿
Frequently asked questions
Who is the parent company of Red Bull?
The parent company of Red Bull is Red Bull GmbH, a privately held company headquartered in Austria.
Is Red Bull Austrian?
Yes. Red Bull originated in Austria in 1987 and its owner, Red Bull GmbH, is also headquartered in Austria.
Is Red Bull still owned by Red Bull GmbH?
Yes. As of 16 September 2026, Red Bull is still owned by Red Bull GmbH. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Red Bull GmbH — company information — Red Bull GmbH, Official document; retrieved 16 September 2026.
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