Who are SADAFCO's biggest competitors?
On Brandtree, SADAFCO's biggest competitors by shared categories are Binggrae, which shares 3 categories, such as ice cream and milk & cream; Indofood, which shares 3 categories, such as milk & cream; and Amul, which shares 2 categories, such as ice cream.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. SADAFCO controls 3 brands with a page here, across 3 categories; 110 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Binggrae | 3 | 60% | Ice cream, Milk & cream and Salty snacks |
| 2 | Indofood | 3 | 27% | Milk & cream, Salty snacks and Ice cream |
| 3 | Amul | 2 | 50% | Ice cream and Milk & cream |
| 4 | KDD | 2 | 50% | Ice cream and Milk & cream |
| 5 | Mengniu | 2 | 40% | Ice cream and Milk & cream |
| 6 | TINE | 2 | 40% | Ice cream and Milk & cream |
| 7 | Yili | 2 | 33% | Milk & cream and Ice cream |
| 8 | Cargills | 2 | 25% | Ice cream and Milk & cream |
| 9 | UAC of Nigeria | 2 | 25% | Ice cream and Milk & cream |
| 10 | Vivartia | 2 | 22% | Ice cream and Milk & cream |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
SADAFCO and Binggrae: 3 shared categories
| Category | SADAFCO | Binggrae |
|---|---|---|
| Ice cream | Baboo | Bravo Cone, Melona, Samanco, Together |
| Milk & cream | Saudia | Banana-Flavored Milk |
| Salty snacks | Crispy | Crab Chips |
SADAFCO and Indofood: 3 shared categories
| Category | SADAFCO | Indofood |
|---|---|---|
| Milk & cream | Saudia | Cap Enaak, Indomilk, Milkuat, Tiga Sapi |
| Salty snacks | Crispy | Chiki, Chitato, Qtela |
| Ice cream | Baboo | Indoeskrim |
SADAFCO and Amul: 2 shared categories
| Category | SADAFCO | Amul |
|---|---|---|
| Ice cream | Baboo | Amul Ice Cream |
| Milk & cream | Saudia | Amul |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand SADAFCO owns and the most overlapping owners on Brandtree.