Brandtree

Who are Mengniu's biggest competitors?

On Brandtree, Mengniu's biggest competitors by shared categories are Yili, which shares 4 categories, such as ice cream and milk & cream; Vinamilk, which shares 3 categories, such as milk & cream; and Fan Milk, which shares 3 categories, such as milk & cream.

Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Mengniu controls 10 brands with a page here, across 4 categories; 116 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.

Top 10 competitors by shared categories

#CompanyShared categoriesOverlapFor example
1 Yili 4 80% Ice cream, Milk & cream and Yogurt and 1 more
2 Vinamilk 3 75% Milk & cream, Yogurt and Infant formula
3 Fan Milk 3 60% Milk & cream, Yogurt and Ice cream
4 Namyang Dairy 3 38% Infant formula, Milk & cream and Yogurt
5 Maeil Dairies 3 33% Yogurt, Milk & cream and Infant formula
6 Glico 3 30% Ice cream, Yogurt and Infant formula
7 Pieno žvaigždės 3 75% Milk & cream, Ice cream and Yogurt
8 Hatsun Agro 3 60% Ice cream, Yogurt and Milk & cream
9 Vivartia 3 33% Ice cream, Yogurt and Milk & cream
10 Alpina 2 50% Yogurt and Milk & cream

Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.

Mengniu and Yili: 4 shared categories

Yili

Mengniu and Vinamilk: 3 shared categories

Vinamilk

Mengniu and Fan Milk: 3 shared categories

Fan Milk

A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Mengniu owns and the most overlapping owners on Brandtree.