Who are Yili's biggest competitors?
On Brandtree, Yili's biggest competitors by shared categories are Mengniu, which shares 4 categories, such as ice cream and milk & cream; Glico, which shares 4 categories, such as ice cream; and Vinamilk, which shares 3 categories, such as milk & cream.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Yili controls 12 brands with a page here, across 5 categories; 99 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mengniu | 4 | 80% | Ice cream, Milk & cream and Yogurt and 1 more |
| 2 | Glico | 4 | 40% | Ice cream, Yogurt and Infant formula and 1 more |
| 3 | Vinamilk | 3 | 60% | Milk & cream, Yogurt and Infant formula |
| 4 | Danone | 3 | 43% | Yogurt, Plant-based dairy and Infant formula |
| 5 | Valio | 3 | 43% | Milk & cream, Plant-based dairy and Yogurt |
| 6 | Vivartia | 3 | 30% | Milk & cream, Ice cream and Yogurt |
| 7 | Nestlé | 3 | 17% | Ice cream, Plant-based dairy and Infant formula |
| 8 | SUU | 2 | 40% | Milk & cream and Yogurt |
| 9 | Dos Pinos | 2 | 22% | Milk & cream and Yogurt |
| 10 | Grupo Lala | 2 | 33% | Milk & cream and Yogurt |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Yili and Mengniu: 4 shared categories
| Category | Yili | Mengniu |
|---|---|---|
| Ice cream | Chocliz, Cremo, Joyday | Deluxe, Mood for Green, Suibian |
| Milk & cream | Guliduo, Satine, Shuhua, Westland, Youngfun | Milk Deluxe, Shiny Meadow |
| Yogurt | Ambpomial, Changqing | Champion, Just Yoghurt, Yoyi C |
| Infant formula | Jinlingguan | Bellamy's Organic, Reeborne |
Yili and Glico: 4 shared categories
Yili and Vinamilk: 3 shared categories
| Category | Yili | Vinamilk |
|---|---|---|
| Milk & cream | Guliduo, Satine, Shuhua, Westland, Youngfun | Angkormilk, Driftwood Dairy, Ngôi Sao Phương Nam, Ông Thọ, Vinamilk, Vinamilk Green Farm |
| Yogurt | Ambpomial, Changqing | Probi, SuSu |
| Infant formula | Jinlingguan | Dielac, Optimum |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Yili owns and the most overlapping owners on Brandtree.