Who are Yili's biggest competitors?
On Brandtree, Yili's biggest competitors by shared categories are Mengniu, which shares 4 categories, such as ice cream and milk & cream; Maeil Dairies, which shares 4 categories, such as milk & cream; and Glico, which shares 4 categories, such as ice cream.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Yili controls 12 brands with a page here, across 5 categories; 126 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mengniu | 4 | 80% | Ice cream, Milk & cream and Yogurt and 1 more |
| 2 | Maeil Dairies | 4 | 44% | Milk & cream, Yogurt and Infant formula and 1 more |
| 3 | Glico | 4 | 40% | Ice cream, Yogurt and Infant formula and 1 more |
| 4 | Vinamilk | 3 | 60% | Milk & cream, Yogurt and Infant formula |
| 5 | Fan Milk | 3 | 50% | Milk & cream, Yogurt and Ice cream |
| 6 | Pınar Süt | 3 | 50% | Milk & cream, Yogurt and Plant-based dairy |
| 7 | Pieno žvaigždės | 3 | 60% | Milk & cream, Ice cream and Yogurt |
| 8 | Danone | 3 | 43% | Yogurt, Plant-based dairy and Infant formula |
| 9 | Namyang Dairy | 3 | 33% | Milk & cream, Infant formula and Yogurt |
| 10 | Hatsun Agro | 3 | 50% | Milk & cream, Ice cream and Yogurt |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Yili and Mengniu: 4 shared categories
| Category | Yili | Mengniu |
|---|---|---|
| Ice cream | Chocliz, Cremo, Joyday | Deluxe, Mood for Green, Suibian |
| Milk & cream | Guliduo, Satine, Shuhua, Westland, Youngfun | Milk Deluxe, Shiny Meadow |
| Yogurt | Ambpomial, Changqing | Champion, Just Yoghurt, Yoyi C |
| Infant formula | Jinlingguan | Bellamy's Organic, Reeborne |
Yili and Maeil Dairies: 4 shared categories
| Category | Yili | Maeil Dairies |
|---|---|---|
| Milk & cream | Guliduo, Satine, Shuhua, Westland, Youngfun | Maeil Milk, Sangha Farm |
| Yogurt | Ambpomial, Changqing | Maeil Bio, Maeil Biofeel |
| Infant formula | Jinlingguan | Absolute |
| Plant-based dairy | Plant Selected | Maeil Soy Milk |
Yili and Glico: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Yili owns and the most overlapping owners on Brandtree.