Sentry: brands it owns and its ownership tree
Sentry is a cooperative headquartered in Stevens Point, United States that owns 2 consumer brands.[1]
Sentry describes itself as a mutual insurance company that has operated since 1904 under an original name of Hardware Dealers Mutual Fire Insurance Company of Wisconsin. It has more than 2,000 associates in Stevens Point, Wisconsin. American Family Insurance announced on 1 January 2025 that it had completed the sale of The General to Sentry.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Sentry Insurance (also Sentry Insurance Group)
- Type
- cooperative · see all cooperative owners
- Headquarters
- 🇺🇸 Stevens Point, United States
- Founded
- 1904
- Last verified
- · 1 sources
Sentry in numbers
- Sentry owns 2 consumer brands tracked here across 1 top-level categories; the largest is finance & insurance with 2 brands.[1]
Everything Sentry owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Sentry own?
Sentry owns 2 consumer brands tracked here, including Sentry Insurance and The General.
Is Sentry an American company?
Yes. Sentry is headquartered in Stevens Point, United States and was founded in 1904.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About Sentry Insurance — Sentry Insurance, Official document; retrieved 10 October 2026.
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