Southwest Airlines: brands it owns and its ownership tree
Southwest Airlines (NYSE: LUV) is a publicly listed company headquartered in Dallas, United States that owns 1 consumer brand.[1][2]
Southwest Airlines Co. is a Dallas-based US passenger airline whose 10-K says it operates Southwest Airlines, a major carrier serving the United States and near-international markets. It runs a single brand and has no separately branded subsidiary airline in its filing. At the end of 2025 it operated 803 Boeing 737 aircraft to 117 destinations.
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brands owned
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1
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Southwest Airlines Co.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Dallas, United States
- Tickers
- NYSE: LUV
- Revenue
- $28.1 billion (2025)[2]
- SEC CIK
- 0000092380
- Website
- www.southwest.com
- Last verified
- · 2 sources
Southwest Airlines in numbers
- Southwest Airlines owns 1 consumer brands tracked here across 1 top-level categories; the largest is travel & transport with 1 brands.[1]
Southwest Airlines financial history
Headline figures from Southwest Airlines's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $9.05bn to $28.1bn, an average of 25.4% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $28.1bn | $428m | 1.5% | $441m | $29.1bn | — | 10-K | |
| $27.5bn | $321m | 1.2% | $465m | $33.8bn | — | 10-K | |
| $26.1bn | $224m | 0.9% | $465m | $36.5bn | — | 10-K | |
| $23.8bn | $1.02bn | 4.3% | $539m | $35.4bn | — | 10-K | |
| $15.8bn | $1.72bn | 10.9% | $977m | $36.3bn | — | 10-K | |
| $9.05bn | $-3,816,000,000 | -42.2% | $-3,074,000,000 | $34.6bn | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Southwest Airlines owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Southwest Airlines SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report (amended), filed (10-K/A)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Entry into a material agreement; Termination of a material agreement; Creation of a direct financial obligation | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of operations and financial condition | |
| 8-K | Regulation FD disclosure | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Other events |
Frequently asked questions
What brands does Southwest Airlines own?
Southwest Airlines owns 1 consumer brands tracked here, including Southwest Airlines.
Is Southwest Airlines an American company?
Yes. Southwest Airlines is headquartered in Dallas, United States.
Who owns Southwest Airlines?
Southwest Airlines is a publicly listed company owned by its shareholders; it trades as LUV on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Southwest Airlines Co. Annual Report on Form 10-K filed 2026-02-05 — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 4 October 2026.
- [2] Southwest Airlines Co.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 5 October 2026.
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