Standard Life: brands it owns and its ownership tree
Standard Life (LSE: SDLF) is a publicly listed company headquartered in the United Kingdom that owns 4 consumer brands.[1]
Standard Life plc is the retirement savings and income group that was Phoenix Group Holdings plc until it changed its name on 24 February 2026; results for 2025 were reported under the old name. It lists on the London Stock Exchange under SDLF, manages 300 billion pounds for 12 million customers, and names Standard Life, Phoenix Life, ReAssure and SunLife as its brands. It bought the Standard Life Assurance businesses in August 2018.
-
brands owned
-
1
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Standard Life plc (also Phoenix Group Holdings plc, Phoenix Group)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇬🇧 United Kingdom
- Tickers
- LSE: SDLF
- Last verified
- · 1 sources
Standard Life in numbers
- Standard Life owns 4 consumer brands tracked here across 1 top-level categories; the largest is finance & insurance with 4 brands.[1]
Everything Standard Life owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Standard Life own?
Standard Life owns 4 consumer brands tracked here, including Standard Life, ReAssure, Phoenix Life and SunLife.
Is Standard Life a British company?
Yes. Standard Life is headquartered in the United Kingdom.
Who owns Standard Life?
Standard Life is a publicly listed company owned by its shareholders; it trades as SDLF on the LSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Standard Life plc (formerly Phoenix Group Holdings plc) Annual Report and Accounts 2025 (ESEF) — Standard Life plc, Annual report; retrieved 10 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.