United Parks: brands it owns and its ownership tree
United Parks (NYSE: PRKS) is a publicly listed company headquartered in Orlando, United States that owns 8 consumer brands and operates 4 consumer brands under licence without owning the names.[1][2]
United Parks & Resorts is the Orlando-based theme park operator that changed its name from SeaWorld Entertainment, Inc. in February 2024. Its FY2025 10-K dates the company to 1959, the opening of the first Busch Gardens park in Tampa. It uses the Busch Gardens name under a perpetual, exclusive, worldwide, royalty-free trademark licence from Anheuser-Busch, and operates Sesame Place under a licence from Sesame Workshop, so neither of those owners is the company. It also refers to a licensed SeaWorld-branded park in the United Arab Emirates, which it does not own.
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Company facts
- Legal name
- United Parks & Resorts Inc. (also SeaWorld Entertainment, SeaWorld Parks & Entertainment)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Orlando, United States
- Tickers
- NYSE: PRKS
- Revenue
- $1.66 billion (2025)[2]
- SEC CIK
- 0001564902
- Website
- unitedparks.com
- Last verified
- · 2 sources
What United Parks's annual report says about its business
Read from United Parks's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: Aquatica San Diego (June 2013).
This former water park was acquired renovated, rebranded, and relaunched as Aquatica San Diego in June 2013.
United Parks in numbers
- United Parks owns 8 consumer brands tracked here across 1 top-level categories; the largest is media & entertainment with 8 brands.[1]
United Parks financial history
Headline figures from United Parks's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $431.8m to $1.66bn, an average of 30.9% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $1.66bn | $365.4m | 22.0% | $168.4m | $2.62bn | $2.22bn | 10-K | |
| $1.73bn | $463.3m | 26.9% | $227.5m | $2.57bn | $2.23bn | 10-K | |
| $1.73bn | $459.8m | 26.6% | $234.2m | $2.63bn | $2.09bn | 10-K | |
| $1.73bn | $507.5m | 29.3% | $291.2m | $2.33bn | $2.1bn | 10-K | |
| $1.5bn | $432m | 28.7% | $256.5m | $2.61bn | $2.1bn | 10-K | |
| $431.8m | $-241,663,000 | -56.0% | $-312,321,000 | $2.57bn | $2.18bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything United Parks owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Minority stakes, joint ventures and licences
- Busch Gardens Tampa Bay — licensee 100%[1]Operated under licence; the Busch Gardens Tampa Bay name is owned by Anheuser-Busch.
- Busch Gardens Williamsburg — licensee 100%[1]Operated under licence; the Busch Gardens Williamsburg name is owned by Anheuser-Busch.
- Sesame Place Philadelphia — licensee 100%[1]Operated under licence; the Sesame Place Philadelphia name is owned by Sesame Workshop.
- Sesame Place San Diego — licensee 100%[1]Operated under licence; the Sesame Place San Diego name is owned by Sesame Workshop.
Recent changes to this record
- · Adventure Island added to the dataset
- · Aquatica Orlando added to the dataset
- · Aquatica San Antonio added to the dataset
- · Discovery Cove added to the dataset
- · SeaWorld Orlando added to the dataset
- · SeaWorld San Antonio added to the dataset
- · SeaWorld San Diego added to the dataset
- · Water Country USA added to the dataset
United Parks SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers; Change to articles or bylaws | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers |
Frequently asked questions
What brands does United Parks own?
United Parks owns 8 consumer brands tracked here, including Adventure Island, Water Country USA, Aquatica Orlando, SeaWorld San Antonio, SeaWorld Orlando and Discovery Cove.
Is United Parks an American company?
Yes. United Parks is headquartered in Orlando, United States.
Who owns United Parks?
United Parks is a publicly listed company owned by its shareholders; it trades as PRKS on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] United Parks & Resorts Inc. Annual Report on Form 10-K filed 2026-03-03 — SEC EDGAR, SEC Form 10-K, published 3 March 2026; retrieved 3 October 2026.
- [2] United Parks & Resorts Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 3 March 2026; retrieved 4 October 2026.
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