Viva Energy: brands it owns and its ownership tree
Viva Energy (ASX: VEA) is a publicly listed company headquartered in Australia that owns 3 consumer brands and operates 1 consumer brand under licence without owning the name.[1]
Viva Energy Group is an Australian fuel and convenience company that runs the Geelong refinery. Its 2025 annual report says its Convenience & Mobility business owns and operates the largest fuel and convenience network in Australia under the OTR, Reddy Express and Liberty Convenience brands, 984 stores in all. A note in the report says Viva Energy is a Shell licensee and uses Shell trademarks under licence.
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Company facts
- Legal name
- Viva Energy Group Limited
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇦🇺 Australia
- Tickers
- ASX: VEA
- Website
- www.vivaenergy.com.au
- Last verified
- · 1 sources
Viva Energy in numbers
- Viva Energy owns 3 consumer brands tracked here across 1 top-level categories; the largest is energy with 3 brands.[1]
Everything Viva Energy owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Minority stakes, joint ventures and licences
- Shell (Australia) — licensee 100%[1]Operated under licence; the Shell name is owned by Shell.
Recent changes to this record
Frequently asked questions
What brands does Viva Energy own?
Viva Energy owns 3 consumer brands tracked here, including Reddy Express, Liberty Convenience and OTR.
Is Viva Energy an Australian company?
Yes. Viva Energy is headquartered in Australia.
Who owns Viva Energy?
Viva Energy is a publicly listed company owned by its shareholders; it trades as VEA on the ASX.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Viva Energy 2025 Annual Report — Viva Energy Group Limited, Annual report; retrieved 5 October 2026.
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