Who owns Liberty Convenience?
Liberty Convenience is owned by Viva Energy (Australia, ASX: VEA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Viva Energy 2025 Annual Report, Viva Energy Group Limited. Last checked .
Key facts
- Current owner
- Viva Energy Group Limited reported
- Owner HQ
- 🇦🇺 Australia
- Origin
- 🇦🇺 Australia
- Category
- Energy › Oil & gas › Fuel stations
- Parent ticker
- ASX: VEA
- Last verified
- · 1 sources
About Liberty Convenience
Liberty Convenience is the value-led brand in Viva Energy's Convenience & Mobility portfolio, focused on a no-frills fuel and convenience offer. The 2025 annual report says Viva completed the acquisition of the remaining share of Liberty Convenience in 2025 and five Liberty conversions in the year.
Ownership timeline of Liberty Convenience
- Current owner Viva Energy [1] reported
Where Liberty Convenience sits in Viva Energy
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Viva Energy ownership tree →
See the full Viva Energy brand portfolio (3) →
Other brands owned by Viva Energy
Viva Energy controls 3 brands on Brandtree, 3 of them in energy.
Also in energy
Other brands in fuel stations, and who owns them
The 48 brands in fuel stations on Brandtree belong to 36 owners. The largest is bp, with 4; Viva Energy has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Aral | bp | 🇬🇧 United Kingdom |
| Casey's | Casey's | 🇺🇸 United States |
| Ampol | Ampol | 🇦🇺 Australia |
| Caltex | Chevron | 🇺🇸 United States |
| Circle K | Couche-Tard | 🇨🇦 Canada |
| Esso | ExxonMobil | 🇺🇸 United States |
| AVIN | Motor Oil Hellas | 🇬🇷 Greece |
| Murphy USA | Murphy USA | 🇺🇸 United States |
About the owner: Viva Energy
Viva Energy is a publicly listed company headquartered in Australia. Brandtree records 3 brands under its control, and it is listed as ASX: VEA.
Viva Energy Group is an Australian fuel and convenience company that runs the Geelong refinery. Its 2025 annual report says its Convenience & Mobility business owns and operates the largest fuel and convenience network in Australia under the OTR, Reddy Express and Liberty Convenience brands, 984 stores in all. A note in the report says Viva Energy is a Shell licensee and uses Shell trademarks under licence.
🇦🇺 Liberty Convenience and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; Liberty Convenience is not one of them.
Frequently asked questions
Who is the parent company of Liberty Convenience?
The parent company of Liberty Convenience is Viva Energy, a publicly listed company headquartered in Australia.
Is Liberty Convenience Australian?
Yes. Liberty Convenience originated in Australia and its owner, Viva Energy, is also headquartered in Australia.
Is Liberty Convenience still owned by Viva Energy?
Yes. As of 5 October 2026, Liberty Convenience is still owned by Viva Energy. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Viva Energy 2025 Annual Report — Viva Energy Group Limited, Annual report; retrieved 5 October 2026.
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