Who owns Cult Beauty?
Cult Beauty is owned by THG (the United Kingdom, LSE: THG), which has owned the brand since 3 August 2021.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: THG PLC — Annual Report and Accounts 2025 (ESEF). Last checked .
Key facts
- Current owner
- THG PLC reported
- Owned since
- Owner HQ
- 🇬🇧 United Kingdom, Manchester
- Origin
- 🇬🇧 United Kingdom
- Category
- Retail › Specialty retail › Beauty & drugstore retail
- Parent ticker
- LSE: THG
- Last verified
- · 1 sources
About Cult Beauty
Cult Beauty is a British online beauty retailer of prestige and emerging independent brands, which THG bought on 3 August 2021. It is one of THG Beauty's three retail websites, with Lookfantastic and Dermstore, which together sell more than 1,000 third-party brands, and it runs its own Cult Status points scheme for returning customers. THG's partnership with Provenance, set up to make sure only substantiated environmental claims are made, covers products sold on Cult Beauty.
Ownership timeline of Cult Beauty
Where Cult Beauty sits in THG
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full THG ownership tree →
See the full THG brand portfolio (7) →
Other brands owned by THG
THG controls 7 brands on Brandtree, 3 of them in retail.
Also in retail
Other brands in beauty & drugstore retail, and who owns them
The 11 brands in beauty & drugstore retail on Brandtree belong to 6 owners. The largest is Sally Beauty Holdings, with 3; THG has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Armstrong McCall | Sally Beauty Holdings | 🇺🇸 United States |
| Space NK | Ulta Beauty | 🇺🇸 United States |
| Sorbet | Clicks Group | 🇿🇦 South Africa |
| Bluemercury | Macy's, Inc. | 🇺🇸 United States |
| BeautyBox | TFG | 🇿🇦 South Africa |
| Cosmo Prof | Sally Beauty Holdings | 🇺🇸 United States |
| Sally Beauty | Sally Beauty Holdings | 🇺🇸 United States |
| Ulta Beauty | Ulta Beauty | 🇺🇸 United States |
About the owner: THG
THG is a publicly listed company headquartered in Manchester, United Kingdom. Brandtree records 7 brands under its control, and it is listed as LSE: THG.
THG is a British online retailer and brand owner based in Manchester. It has two businesses: THG Beauty, which runs the Lookfantastic, Cult Beauty and Dermstore websites as well as its own skincare brands, and THG Nutrition, led by Myprotein. It demerged its THG Ingenuity technology arm on 2 January 2025 and sold Claremont Ingredients in August 2025. Adjusted revenue was £1.72 billion in 2025, and THG ended the year in the FTSE 250.
🇬🇧 Cult Beauty and other British brands
Brandtree records a controlling owner for 570 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country; Cult Beauty is not one of them.
Frequently asked questions
Who is the parent company of Cult Beauty?
The parent company of Cult Beauty is THG, a publicly listed company headquartered in the United Kingdom.
Is Cult Beauty British?
Yes. Cult Beauty originated in the United Kingdom and its owner, THG, is also headquartered in the United Kingdom.
Since when has THG owned Cult Beauty?
THG has owned Cult Beauty since 3 August 2021.
Is Cult Beauty still owned by THG?
Yes. As of 25 October 2026, Cult Beauty is still owned by THG. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] THG PLC — Annual Report and Accounts 2025 (ESEF) — THG PLC, Annual report; retrieved 25 October 2026.
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