Who owns Grendene Kids?
Grendene Kids is owned by Grendene (Brazil, B3: GRND3).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Our Brands (Grendene), Grendene S.A. Last checked .
Key facts
- Current owner
- Grendene S.A. reported
- Owner HQ
- 🇧🇷 Brazil
- Origin
- 🇧🇷 Brazil
- Founded
- 1999
- Category
- Apparel, footwear & accessories › Accessories & footwear › Footwear
- Parent ticker
- B3: GRND3
- Last verified
- · 1 sources
About Grendene Kids
Grendene Kids was created in 1999 and is the hub of the company's children's footwear made under licensed characters. Grendene says it holds more than 30 licences, naming Barbie, Mickey and Minnie, Avengers, Batman, Spider-Man, Monica's Gang, LOL Surprise, Baby Shark, Naruto, Sonic, Super Mario and Playstation. The character names belong to their own licensors; Grendene owns the Grendene Kids brand itself.
Ownership timeline of Grendene Kids
Where Grendene Kids sits in Grendene
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grendene ownership tree →
See the full Grendene brand portfolio (8) →
Other brands owned by Grendene
Grendene controls 8 brands on Brandtree, 8 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in footwear, and who owns them
The 78 brands in footwear on Brandtree belong to 29 owners. The largest is Caleres, with 7; Grendene has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Allen Edmonds | Caleres | 🇺🇸 United States |
| Ekisha | Servis | 🇵🇰 Pakistan |
| Alexandre Birman | Azzas 2154 | 🇧🇷 Brazil |
| Bahamas | Relaxo | 🇮🇳 India |
| Blondo | Steve Madden | 🇺🇸 United States |
| Bocage | Groupe Eram | 🇫🇷 France |
| CCC | MODIVO | 🇵🇱 Poland |
| BOGS | Weyco Group | 🇺🇸 United States |
About the owner: Grendene
Grendene is a publicly listed company headquartered in Brazil, founded in 1971. Brandtree records 8 brands under its control, and it is listed as B3: GRND3.
Brazilian footwear manufacturer whose own timeline dates the company to 1971 and its capital opening to 2004. Its website says it owns the Melissa, Rider, Ipanema, Grendha, Zaxy, Cartago, Pega Forte and Grendene Kids brands, for women, men and children, sold in Brazil and abroad. Vulcabras, a separate company, licensed its women's segment to Grendene, and the Grendene brothers took control of Vulcabras in 1988, according to Vulcabras's own history page; no Vulcabras brand is recorded here.
🇧🇷 Grendene Kids and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country; Grendene Kids is not one of them.
- Alexandre Birman — Azzas 2154 🇧🇷
- Ashua Curve & Plus Size — Lojas Renner 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Arteris — Abertis 🇪🇸
- Assolan — Ypê 🇧🇷
Frequently asked questions
Who is the parent company of Grendene Kids?
The parent company of Grendene Kids is Grendene, a publicly listed company headquartered in Brazil.
Is Grendene Kids Brazilian?
Yes. Grendene Kids originated in Brazil in 1999 and its owner, Grendene, is also headquartered in Brazil.
Is Grendene Kids still owned by Grendene?
Yes. As of 4 October 2026, Grendene Kids is still owned by Grendene. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Our Brands (Grendene) — Grendene S.A., Official document; retrieved 4 October 2026.
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