Who owns If?
If is owned by Sampo (Finland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Sampo plc Annual Report 2025 (ESEF). Last checked .
Key facts
- Current owner
- Sampo plc reported
- Owner HQ
- 🇫🇮 Finland
- Origin
- 🇫🇮 Finland
- Category
- Finance & insurance › Insurance › Property & casualty insurance
- Last verified
- · 1 sources
About If
If is Sampo's main Nordic insurance brand for private and commercial customers in Sweden, Denmark, Norway and Finland. The annual report says the group serves about 3.7 million private households and 460,000 commercial customers across the Nordic countries under If and its other brands.
Ownership timeline of If
Where If sits in Sampo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Sampo ownership tree →
See the full Sampo brand portfolio (4) →
Other brands owned by Sampo
Sampo controls 4 brands on Brandtree, 3 of them in finance & insurance.
Also in finance & insurance
Other brands in property & casualty insurance, and who owns them
The 55 brands in property & casualty insurance on Brandtree belong to 41 owners. The largest is AUB Group, with 4; Sampo has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Austbrokers | AUB Group | 🇦🇺 Australia |
| nib Travel | nib | 🇦🇺 Australia |
| HWS Specialty | Steadfast | 🇦🇺 Australia |
| Allstate | Allstate | 🇺🇸 United States |
| Liberty Specialty Markets | Liberty Mutual | 🇺🇸 United States |
| Evanston Insurance | Markel Group | 🇺🇸 United States |
| QIC | Qatar Insurance Company | 🇶🇦 Qatar |
| AA Insurance | Suncorp Group | 🇦🇺 Australia |
Every brand in property & casualty insurance and its owner →
About the owner: Sampo
Sampo is a publicly listed company headquartered in Finland. Brandtree records 4 brands under its control.
Sampo is a Finnish property and casualty insurance holding company whose A shares have been listed on Nasdaq Helsinki since 1988 and on Nasdaq Copenhagen since September 2024. All B shares are held by Kaleva Mutual Insurance Company. Its 2025 report names the customer brands If, Topdanmark and Hastings; Topdanmark was merged into If P&C on 1 July 2025 after Sampo bought out the minority in late 2024.
🇫🇮 If and other Finnish brands
Brandtree records a controlling owner for 63 brands that began in Finland. 21 of them (33%) are now controlled by a company headquartered in another country; If is not one of them.
- Arabia — Fiskars Group 🇫🇮
- Atria — Atria 🇫🇮
- Benecol — Raisio 🇫🇮
- Clash of Clans — Tencent 🇨🇳
- ESL Shipping — Aspo 🇫🇮
- Fazer Aito — Fazer 🇫🇮
Frequently asked questions
Who is the parent company of If?
The parent company of If is Sampo, a publicly listed company headquartered in Finland.
Is If Finnish?
Yes. If originated in Finland and its owner, Sampo, is also headquartered in Finland.
Is If still owned by Sampo?
Yes. As of 9 October 2026, If is still owned by Sampo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sampo plc Annual Report 2025 (ESEF) — Sampo plc, Annual report; retrieved 9 October 2026.
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