Who owns ISU Steadfast?
ISU Steadfast is owned by Steadfast (Australia, ASX: SDF).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Steadfast Group Limited Appendix 4E and Annual Report FY26, Steadfast Group Limited (ASX), 25 August 2026. Last checked .
Key facts
- Current owner
- Steadfast Group Limited reported
- Owner HQ
- 🇦🇺 Australia, Sydney
- Origin
- 🇺🇸 United States
- Founded
- 1979
- Category
- Finance & insurance › Insurance › Property & casualty insurance
- Parent ticker
- ASX: SDF
- Last verified
- · 1 sources
About ISU Steadfast
ISU Steadfast, previously branded ISU Group, established the ISU Insurance Agency in 1979 and the ISU Network in 2000, according to Steadfast's FY26 report. It describes about 260 members in about 40 states and lists ISU Group, Inc at 100%.
Ownership timeline of ISU Steadfast
Where ISU Steadfast sits in Steadfast
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Steadfast ownership tree →
See the full Steadfast brand portfolio (6) →
Other brands owned by Steadfast
Steadfast controls 6 brands on Brandtree, 6 of them in finance & insurance.
Also in finance & insurance
Other brands in property & casualty insurance, and who owns them
The 55 brands in property & casualty insurance on Brandtree belong to 41 owners. The largest is AUB Group, with 4; Steadfast has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Austbrokers | AUB Group | 🇦🇺 Australia |
| nib Travel | nib | 🇦🇺 Australia |
| Hastings | Sampo | 🇫🇮 Finland |
| Allstate | Allstate | 🇺🇸 United States |
| Liberty Specialty Markets | Liberty Mutual | 🇺🇸 United States |
| Evanston Insurance | Markel Group | 🇺🇸 United States |
| QIC | Qatar Insurance Company | 🇶🇦 Qatar |
| AA Insurance | Suncorp Group | 🇦🇺 Australia |
Every brand in property & casualty insurance and its owner →
About the owner: Steadfast
Steadfast is a publicly listed company headquartered in Sydney, Australia. Brandtree records 6 brands under its control, and it is listed as ASX: SDF.
Steadfast Group Limited's FY26 annual report gives its ASX code as SDF and describes insurance broker networks and a group of underwriting agencies in Australasia, the USA and London. The FY25 report records a Sydney registered office and an ASX listing in 2013, and the FY26 report says the head office relocated in March 2026.
🇺🇸 ISU Steadfast and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, ISU Steadfast among them.
- AllianceBernstein — Equitable Holdings 🇺🇸
- Allstate — Allstate 🇺🇸
- American Income Life — Globe Life 🇺🇸
- Barclays US Consumer Bank — Barclays 🇬🇧
- Berkley One — W. R. Berkley 🇺🇸
- CareScout — Genworth 🇺🇸
Frequently asked questions
Who is the parent company of ISU Steadfast?
The parent company of ISU Steadfast is Steadfast, a publicly listed company headquartered in Australia.
Is ISU Steadfast American or Australian?
ISU Steadfast originated in the United States in 1979, but it is owned today by Steadfast, which is headquartered in Australia. So ISU Steadfast is an American-origin brand under Australian ownership.
Is ISU Steadfast still owned by Steadfast?
Yes. As of 9 October 2026, ISU Steadfast is still owned by Steadfast. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Steadfast Group Limited Appendix 4E and Annual Report FY26 — Steadfast Group Limited (ASX), Annual report, published 25 August 2026; retrieved 9 October 2026.
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