Who owns Jogoo?
Jogoo is owned by Unga Group (Kenya, NSE: UNGA).[1]
Unga Group owns 65% of Jogoo rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Unga Group Plc Integrated Report & Financial Statements 2025. Last checked .
Key facts
- Current owner
- Unga Group Plc (65% stake) reported
- Owner HQ
- 🇰🇪 Kenya, Nairobi
- Origin
- 🇰🇪 Kenya
- Category
- Food › Meals & meal components › Baking mixes & ingredients
- Parent ticker
- NSE: UNGA
- Last verified
- · 2 sources
About Jogoo
Jogoo is sifted maize meal, the flour Kenyans cook into ugali, and Unga calls it its flagship brand and the leading sifted maize meal in Kenyan shops and supermarkets. Unga acquired it in 1965 with Maida Limited. It is sold in packs from 500 grams to 10 kilograms, and Jogoo Wimbi blends the maize meal with finger millet to make brown ugali.
Ownership timeline of Jogoo
- Current owner Unga Group (65%) [1] reported
Where Jogoo sits in Unga Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Unga Group ownership tree →
See the full Unga Group brand portfolio (6) →
Other brands owned by Unga Group
Unga Group controls 6 brands on Brandtree, 6 of them in food.
Also in food
Other brands in baking mixes & ingredients, and who owns them
The 74 brands in baking mixes & ingredients on Brandtree belong to 47 owners. The largest is Bidco Africa, with 5; Unga Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Cowboy | Bidco Africa | 🇰🇪 Kenya |
| Golden Penny | Flour Mills of Nigeria | 🇳🇬 Nigeria |
| Al Horra | Lesieur Cristal | 🇲🇦 Morocco |
| Florencia | Molino Cañuelas | 🇦🇷 Argentina |
| Amuleia | Nisshin Seifun | 🇯🇵 Japan |
| Clabber Girl | B&G Foods | 🇺🇸 United States |
| BUA Sugar | BUA Foods | 🇳🇬 Nigeria |
| Duncan Hines | Conagra Brands | 🇺🇸 United States |
About the owner: Unga Group
Unga Group is a publicly listed company headquartered in Nairobi, Kenya, founded in 1908. Brandtree records 6 brands under its control, and it is listed as NSE: UNGA.
Unga Group is a Kenyan flour miller and animal feed maker. Unga Limited was incorporated on 28 December 1908 and produced its first bag of wheat flour, under the name Kenia's Mist, on 5 April 1909, and the business has been listed in Nairobi since 1956. Its operating companies, Unga Limited for flour and Unga Farm Care for feeds, sit under Unga Holdings, which Unga Group holds 65 per cent of and Seaboard Corporation of the United States 35 per cent. In the year to June 2025 it returned to profit, earning Shs 222 million on revenue of about Shs 26 billion.
🇰🇪 Jogoo and other Kenyan brands
Brandtree records a controlling owner for 59 brands that began in Kenya. 3 of them (5%) are now controlled by a company headquartered in another country; Jogoo is not one of them.
- Cowboy — Bidco Africa 🇰🇪
- Dairy Best — Brookside Dairy 🇰🇪
- Fresh — Kenafric 🇰🇪
- Manji Biscuits — Manji Food Industries 🇰🇪
- Afia — Kevian Kenya 🇰🇪
- AirKenya — AirKenya 🇰🇪
Frequently asked questions
Who is the parent company of Jogoo?
The parent company of Jogoo is Unga Group, a publicly listed company headquartered in Kenya.
Is Jogoo Kenyan?
Yes. Jogoo originated in Kenya and its owner, Unga Group, is also headquartered in Kenya.
Is Jogoo still owned by Unga Group?
Yes. As of 17 September 2026, Jogoo is still owned by Unga Group (65% stake). The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unga Group Plc Integrated Report & Financial Statements 2025 — Unga Group Plc, Annual report; retrieved 17 September 2026.
- [2] Unga Group — Jogoo — Unga Group Plc, Official document; retrieved 17 September 2026.
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