Who owns Milavitsa?
Milavitsa is owned by Silvano Fashion Group (Estonia, Nasdaq Tallinn: SFG1T).[1]
Silvano Fashion Group owns 85.02% of Milavitsa rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: AS Silvano Fashion Group Consolidated Annual Report 2025. Last checked .
Key facts
- Current owner
- AS Silvano Fashion Group (85.02% stake) reported
- Owner HQ
- 🇪🇪 Estonia, Tallinn
- Origin
- 🇧🇾 Belarus
- Category
- Apparel, footwear & accessories › Fashion apparel › Underwear & intimates
- Parent ticker
- Nasdaq Tallinn: SFG1T WSE: SFG
- Last verified
- · 1 sources
About Milavitsa
Milavitsa is a lingerie brand made by CJSC Milavitsa in Belarus, the largest subsidiary of Silvano Fashion Group, which holds 85.02 per cent of it. At the end of 2025 the group and its franchise partners ran 536 Milavitsa shops, most of them in Russia, with 65 group-run stores in Belarus. The group's annual report says CJSC Milavitsa was the first Belarusian company to certify its management systems, in 1996.
Ownership timeline of Milavitsa
- Current owner Silvano Fashion Group (85.02%) [1] reported
Where Milavitsa sits in Silvano Fashion Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Lauma Lingerie
- Milavitsa (85.02%)
Open the full Silvano Fashion Group ownership tree →
See the full Silvano Fashion Group brand portfolio (2) →
Other brands owned by Silvano Fashion Group
Silvano Fashion Group controls 2 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in underwear & intimates, and who owns them
The 46 brands in underwear & intimates on Brandtree belong to 15 owners. The largest is Gildan, with 9; Silvano Fashion Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bali | Gildan | 🇨🇦 Canada |
| Bravissimo | Wacoal | 🇯🇵 Japan |
| Athena | Delta Galil | 🇮🇱 Israel |
| Calzedonia | Oniverse | 🇮🇹 Italy |
| Etam | Groupe Etam | 🇫🇷 France |
| Marie Jo | Van de Velde | 🇧🇪 Belgium |
| Adore Me | Victoria's Secret | 🇺🇸 United States |
| Aerie | American Eagle Outfitters | 🇺🇸 United States |
About the owner: Silvano Fashion Group
Silvano Fashion Group is a publicly listed company headquartered in Tallinn, Estonia. Brandtree records 2 brands under its control, and it is listed as Nasdaq Tallinn: SFG1T and WSE: SFG.
Silvano Fashion Group is an Estonian holding company, listed in Tallinn and Warsaw, whose subsidiaries design, make and sell women's lingerie under the Milavitsa, Alisee, Aveline, Lauma Lingerie, Laumelle and Hidalgo brands. Its factories are in Belarus and Latvia, and Russia, Belarus, other CIS countries and the Baltics are its main markets. At the end of 2025 it had 1,639 employees and, with franchise partners, 558 shops, 137 of them run by the group itself. Revenue for 2025 was €55.5 million.
Silvano Fashion Group: full profile, brands and acquisition history →
🇧🇾 Milavitsa and other Belarusian brands
Brandtree records a controlling owner for 20 brands that began in Belarus. 2 of them (10%) are now controlled by a company headquartered in another country, Milavitsa among them.
- Aktivil — Savushkin Product 🇧🇾
- Belarusky Narodny Bank — Lion Finance Group 🇬🇪
- Belavia — Belavia 🇧🇾
- Belovezhskaya Pushcha — Kommunarka 🇧🇾
- Apeti — Savushkin Product 🇧🇾
- Brest-Litovsk — Savushkin Product 🇧🇾
Frequently asked questions
Who is the parent company of Milavitsa?
The parent company of Milavitsa is Silvano Fashion Group, a publicly listed company headquartered in Estonia.
Is Milavitsa Belarusian or Estonian?
Milavitsa originated in Belarus, but it is owned today by Silvano Fashion Group, which is headquartered in Estonia. So Milavitsa is a Belarusian-origin brand under Estonian ownership.
Is Milavitsa still owned by Silvano Fashion Group?
Yes. As of 27 October 2026, Milavitsa is still owned by Silvano Fashion Group (85.02% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AS Silvano Fashion Group Consolidated Annual Report 2025 — AS Silvano Fashion Group, Annual report; retrieved 27 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.