Who owns Moov Africa?
Moov Africa is owned by Maroc Telecom (Morocco, EPA: IAM).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Maroc Telecom — Rapport financier annuel 2025, Itissalat Al-Maghrib (Maroc Telecom) SA. Last checked .
Key facts
- Current owner
- Itissalat Al-Maghrib SA reported
- Owner HQ
- 🇲🇦 Morocco, Rabat
- Origin
- 🇲🇦 Morocco
- Founded
- 2021
- Category
- Telecom › Mobile › Mobile carriers
- Parent ticker
- EPA: IAM
- Last verified
- · 1 sources
About Moov Africa
Moov Africa is the brand Maroc Telecom launched in January 2021 for its ten sub-Saharan subsidiaries in Mauritania, Burkina Faso, Gabon, Mali, Côte d'Ivoire, Benin, Togo, Niger, the Central African Republic and Chad. Together they had 53.9 million mobile customers at the end of 2025, and their revenue of 19.15 billion dirhams was slightly more than Maroc Telecom made in Morocco. The group values the brand separately in its accounts and tests it for impairment using a royalty method.
Ownership timeline of Moov Africa
- Current owner Maroc Telecom [1] reported The brand is carried in the Maroc Telecom group accounts and tested there for impairment on its own. The operating companies that use it are held at between 41.2% and 100%.
Where Moov Africa sits in Maroc Telecom
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Gabon Telecom (51%)
- Maroc Telecom
- Moov Africa
- Moov Africa Côte d'Ivoire (85%)
- Onatel (61%)
Open the full Maroc Telecom ownership tree →
See the full Maroc Telecom brand portfolio (5) →
Other brands owned by Maroc Telecom
Maroc Telecom controls 5 brands on Brandtree, 5 of them in telecom.
Also in telecom
Other brands in mobile carriers, and who owns them
Maroc Telecom has more brands in mobile carriers on Brandtree than any other owner: 5 of 25.
| Brand | Owner | Owner based in |
|---|---|---|
| Safaricom | Vodafone | 🇬🇧 United Kingdom |
| DIGI Portugal | Digi | 🇷🇴 Romania |
| C&W | Liberty Latin America | 🇧🇲 Bermuda |
| Tigo | Millicom | 🇱🇺 Luxembourg |
| by.U | Telkom Indonesia | 🇮🇩 Indonesia |
| One NZ | Infratil | 🇳🇿 New Zealand |
| NTT DOCOMO | NTT | 🇯🇵 Japan |
| Smart | PLDT | 🇵🇭 Philippines |
About the owner: Maroc Telecom
Maroc Telecom is a publicly listed company headquartered in Rabat, Morocco, founded in 1998. Brandtree records 5 brands under its control, and it is listed as EPA: IAM.
Maroc Telecom is Morocco's fixed, mobile and internet operator, created on 26 February 1998 when the state split up its post and telecoms office, the ONPT. It is listed in both Casablanca and Paris. Its reference shareholders are SPT, a Moroccan company controlled by Etisalat, with 53%, and the Kingdom of Morocco with 22%. Outside Morocco it runs ten operators under the Moov Africa brand. At the end of 2025 the group had nearly 77 million customers, and it reported 36.7 billion dirhams of revenue, with the African subsidiaries now bringing in slightly more than Morocco.
Maroc Telecom: full profile, brands and acquisition history →
🇲🇦 Moov Africa and other Moroccan brands
Brandtree records a controlling owner for 34 brands that began in Morocco. All of them are controlled from Morocco.
Frequently asked questions
Who is the parent company of Moov Africa?
The parent company of Moov Africa is Maroc Telecom, a publicly listed company headquartered in Morocco.
Is Moov Africa Moroccan?
Yes. Moov Africa originated in Morocco in 2021 and its owner, Maroc Telecom, is also headquartered in Morocco.
Is Moov Africa still owned by Maroc Telecom?
Yes. As of 27 October 2026, Moov Africa is still owned by Maroc Telecom. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Maroc Telecom — Rapport financier annuel 2025 — Itissalat Al-Maghrib (Maroc Telecom) SA, Annual report; retrieved 27 October 2026.
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