Who owns Smart?
Smart, a telecom brand, is owned by PLDT (the Philippines, PSE: TEL).[1]
Evidence: PLDT Inc. Annual Report on Form 20-F filed 2026-04-27, SEC EDGAR, 27 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- PLDT Inc. verified
- Owner HQ
- 🇵🇭 Philippines, Makati
- Origin
- 🇵🇭 Philippines
- Category
- Telecom › Mobile › Mobile carriers
- Parent ticker
- PSE: TEL NYSE: PHI
- Last verified
- · 1 sources
About Smart
Smart is the Philippine mobile network brand of Smart Communications, Inc., which PLDT's annual report describes as its wholly owned subsidiary. It sells prepaid and postpaid mobile service nationwide, with the premium postpaid line called Smart Infinity, and in 2025 launched a multi-eSIM product, a travel eSIM and a 5G Max prepaid promotion. Smart and TNT are the two brand names under which PLDT sells mobile service.
Ownership timeline of Smart
Where Smart sits in PLDT
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PLDT ownership tree →
See the full PLDT brand portfolio (4) →
Other brands owned by PLDT
PLDT controls 4 brands on Brandtree, 4 of them in telecom.
Also in telecom
Other brands in mobile carriers, and who owns them
The 13 brands in mobile carriers on Brandtree belong to 10 owners. The largest is Liberty Latin America, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| C&W | Liberty Latin America | 🇧🇲 Bermuda |
| Tigo | Millicom | 🇱🇺 Luxembourg |
| by.U | Telkom Indonesia | 🇮🇩 Indonesia |
| One NZ | Infratil | 🇳🇿 New Zealand |
| NTT DOCOMO | NTT | 🇯🇵 Japan |
| Rakuten Mobile | Rakuten | 🇯🇵 Japan |
| SK Telecom | SK Telecom | 🇰🇷 South Korea |
| Personal | Telecom Argentina | 🇦🇷 Argentina |
About the owner: PLDT
PLDT is a publicly listed company headquartered in Makati, Philippines, founded in 1928. Brandtree records 4 brands under its control, and it is listed as PSE: TEL and NYSE: PHI.
PLDT is the largest integrated telecommunications company in the Philippines, incorporated on 28 November 1928 as Philippine Long Distance Telephone Company after the merger of four telephone companies under common American ownership. It sells mobile service through its wholly owned subsidiary Smart Communications, and fixed-line broadband and enterprise services under its own PLDT brands. NTT and First Pacific Group are among its major shareholders. It reports its wireless and fixed-line businesses as separate segments, and holds stakes in digital companies such as Maya as associates.
🇵🇭 Smart and other Filipino brands
Brandtree records a controlling owner for 68 brands that began in the Philippines. 1 of them (1%) are now controlled by a company headquartered in another country; Smart is not one of them.
- 2GO Express — 2GO 🇵🇭
- 555 — Century Pacific 🇵🇭
- AirAsia Philippines — AirAsia X 🇲🇾
- Asian Terminals — Asian Terminals 🇵🇭
- C2 — URC 🇵🇭
- Cebgo — Cebu Air 🇵🇭
Frequently asked questions
Who is the parent company of Smart?
The parent company of Smart is PLDT, a publicly listed company headquartered in the Philippines.
Is Smart Filipino?
Yes. Smart originated in the Philippines and its owner, PLDT, is also headquartered in the Philippines.
Is Smart still owned by PLDT?
Yes. As of 9 October 2026, Smart is still owned by PLDT. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PLDT Inc. Annual Report on Form 20-F filed 2026-04-27 — SEC EDGAR, SEC Form 20-F, published 27 April 2026; retrieved 9 October 2026.
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