Who owns Shede?
Shede is owned by Shede Spirits (China, SSE: 600702).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: 舍得酒业股份有限公司 2025 年年度报告 (Shede Spirits — 2025 Annual Report), Shede Spirits Co., Ltd, 21 March 2026. Last checked .
Key facts
- Current owner
- Shede Spirits Co., Ltd. reported
- Owner HQ
- 🇨🇳 China, Shehong
- Origin
- 🇨🇳 China, Shehong
- Category
- Beverages › Spirits › Baijiu
- Parent ticker
- SSE: 600702
- Last verified
- · 1 sources
About Shede
Shede (舍得) is the premium strong-aroma baijiu of Shede Spirits in Sichuan, which wants it to lead the aged-liquor category and the price band just below the top. Its range includes Cangpin Shede 10 Years, Zhihui Shede, Pinwei Shede, the low-alcohol Shede Zizai and the mid-priced Shezhidao. The brand rests on a share of the best base liquor from every batch, which the company has kept back since 1976. Its mid-to-high-end liquor, led by Shede and Shezhidao, sold RMB 3.12 billion in 2025, down 24%.
Ownership timeline of Shede
- Current owner Shede Spirits [1] reported
Where Shede sits in Shede Spirits
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Shede Spirits ownership tree →
See the full Shede Spirits brand portfolio (2) →
Other brands owned by Shede Spirits
Shede Spirits controls 2 brands on Brandtree, 2 of them in beverages.
Also in beverages
Other brands in baijiu, and who owns them
The 18 brands in baijiu on Brandtree belong to 7 owners. The largest is Luzhou Laojiao, with 5; Shede Spirits has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Century-old Luzhou Laojiao Jiaoling | Luzhou Laojiao | 🇨🇳 China |
| Gujing Gongjiu | Gujing | 🇨🇳 China |
| Wuliang Tequ | Wuliangye | 🇨🇳 China |
| Fenjiu | Shanxi Fenjiu | 🇨🇳 China |
| Shuanggou | Yanghe | 🇨🇳 China |
| Jinsha | CR Beer | 🇨🇳 China |
| Luzhou Laojiao Erqu | Luzhou Laojiao | 🇨🇳 China |
| Luzhou Laojiao Tequ | Luzhou Laojiao | 🇨🇳 China |
About the owner: Shede Spirits
Shede Spirits is a publicly listed company headquartered in Shehong, China. Brandtree records 2 brands under its control, and it is listed as SSE: 600702.
Shede Spirits is a strong-aroma baijiu maker at Tuopai in Shehong, Sichuan, which grew out of the Shehong Tuopai Qujiu distillery and first sold shares to the public in 1996 under the Tuopai name; it is listed in Shanghai. Sichuan Tuopai Shede Group holds 30.26% of it, and Shanghai Yuyuan holds 70% of that group, which makes Fosun's Guo Guangchang the actual controller. Its two core brands are Shede and Tuopai. Revenue fell 17.5% to RMB 4.42 billion in 2025.
Shede Spirits: full profile, brands and acquisition history →
🇨🇳 Shede and other Chinese brands
Brandtree records a controlling owner for 339 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Shede is not one of them.
- 17.5° — Nongfu Spring 🇨🇳
- AFIP — Changyu 🇨🇳
- Augerta — Tsingtao Brewery 🇨🇳
- Brave the World — CR Beer 🇨🇳
- Century-old Luzhou Laojiao Jiaoling — Luzhou Laojiao 🇨🇳
- Fenjiu — Shanxi Fenjiu 🇨🇳
Frequently asked questions
Who is the parent company of Shede?
The parent company of Shede is Shede Spirits, a publicly listed company headquartered in China.
Is Shede Chinese?
Yes. Shede originated in China and its owner, Shede Spirits, is also headquartered in China.
Is Shede still owned by Shede Spirits?
Yes. As of 25 October 2026, Shede is still owned by Shede Spirits. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] 舍得酒业股份有限公司 2025 年年度报告 (Shede Spirits — 2025 Annual Report) — Shede Spirits Co., Ltd., Annual report, published 21 March 2026; retrieved 25 October 2026.
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