Who owns Super 50?
Super 50 is owned by Robinsons Retail (the Philippines, PSE: RRHI).[1]
Robinsons Retail owns 51% of Super 50 rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Robinsons Retail Holdings, Inc. SEC Form 17-A and audited financial statements, year ended 31 December 2025. Last checked .
Key facts
- Current owner
- Robinsons Retail Holdings, Inc. (51% stake) reported
- Owner HQ
- 🇵🇭 Philippines, Quezon City
- Origin
- 🇵🇭 Philippines
- Founded
- 2018
- Category
- Retail › Grocery › Discount & hypermarkets
- Parent ticker
- PSE: RRHI
- Last verified
- · 1 sources
About Super 50
Super 50 is a one-price concept store, a mass merchandise format Robinsons Retail opened in partnership with Peso Tree. The 17-A says Super 50 was incorporated on 27 February 2018 and that the group's ownership interest in Super50 Corporation is 51%, so it is a majority-owned partnership and not a wholly owned banner.
Ownership timeline of Super 50
- Current owner Robinsons Retail (51%) [1] reported
Where Super 50 sits in Robinsons Retail
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Robinsons Retail ownership tree →
See the full Robinsons Retail brand portfolio (13) →
Other brands owned by Robinsons Retail
Robinsons Retail controls 13 brands on Brandtree, 10 of them in retail.
Also in retail
Other brands in discount & hypermarkets, and who owns them
The 10 brands in discount & hypermarkets on Brandtree belong to 7 owners. The largest is Dollar Tree, with 2; Robinsons Retail has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Dollar Tree | Dollar Tree | 🇺🇸 United States |
| Grocery Outlet | Grocery Outlet | 🇺🇸 United States |
| Cora (hypermarkets) | Carrefour | 🇫🇷 France |
| Chedraui | Chedraui | 🇲🇽 Mexico |
| Netto (Mousquetaires) | Mousquetaires | 🇫🇷 France |
| Puregold | Puregold | 🇵🇭 Philippines |
| Dollar Tree Canada | Dollar Tree | 🇺🇸 United States |
| United Grocery Outlet | Grocery Outlet | 🇺🇸 United States |
About the owner: Robinsons Retail
Robinsons Retail is a publicly listed company headquartered in Quezon City, Philippines, founded in 2002. Brandtree records 13 brands under its control, and it is listed as PSE: RRHI.
Robinsons Retail Holdings was incorporated on 4 February 2002 and listed on the Philippine Stock Exchange on 11 November 2013. Its 17-A traces the group's retail operations to the first Robinsons Department Store in Metro Manila in 1980 and reports 2,763 stores at the end of 2025 across food, drugstores, department stores, DIY and specialty formats, plus 2,154 franchised TGP stores. It also operates several licensed international formats, which are not recorded here as brands it owns.
Robinsons Retail: full profile, brands and acquisition history →
🇵🇭 Super 50 and other Filipino brands
Brandtree records a controlling owner for 84 brands that began in the Philippines. 4 of them (5%) are now controlled by a company headquartered in another country; Super 50 is not one of them.
- Puregold — Puregold 🇵🇭
- 2GO Express — 2GO 🇵🇭
- 555 — Century Pacific 🇵🇭
- AirAsia Philippines — AirAsia X 🇲🇾
- Asian Terminals — Asian Terminals 🇵🇭
- C2 — URC 🇵🇭
Frequently asked questions
Who is the parent company of Super 50?
The parent company of Super 50 is Robinsons Retail, a publicly listed company headquartered in the Philippines.
Is Super 50 Filipino?
Yes. Super 50 originated in the Philippines in 2018 and its owner, Robinsons Retail, is also headquartered in the Philippines.
Is Super 50 still owned by Robinsons Retail?
Yes. As of 20 October 2026, Super 50 is still owned by Robinsons Retail (51% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Robinsons Retail Holdings, Inc. SEC Form 17-A and audited financial statements, year ended 31 December 2025 — Robinsons Retail Holdings, Inc., Annual report; retrieved 20 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.