Who owns Premiumbikes?
Premiumbikes is owned by Robinsons Retail (the Philippines, PSE: RRHI), which has owned the brand since 1 December 2025.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Robinsons Retail Holdings, Inc. SEC Form 17-A and audited financial statements, year ended 31 December 2025. Last checked .
Key facts
- Current owner
- Robinsons Retail Holdings, Inc. reported
- Owned since
- Owner HQ
- 🇵🇭 Philippines, Quezon City
- Origin
- 🇵🇭 Philippines
- Category
- Automotive › Motorcycles
- Parent ticker
- PSE: RRHI
- Last verified
- · 1 sources
About Premiumbikes
Premiumbikes is a Philippine motorcycle retailer that also sells spare parts and provides after-sales service. Robinsons Supermarket Corporation acquired 100% of Premiumbikes Corporation on 1 December 2025, and the 17-A's consolidated statements include its results only for December 2025. The seller was Lance Y. Gokongwei, president of JG Summit Holdings.
Ownership timeline of Premiumbikes
- 2025 – present Robinsons Retail [1] reported
Where Premiumbikes sits in Robinsons Retail
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Robinsons Retail ownership tree →
See the full Robinsons Retail brand portfolio (13) →
Other brands owned by Robinsons Retail
Robinsons Retail controls 13 brands on Brandtree.
Other brands in motorcycles, and who owns them
The 64 brands in motorcycles on Brandtree belong to 17 owners. The largest is Bajaj Auto, with 13.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Motor | 🇮🇳 India |
| Bayliner | Brunswick | 🇺🇸 United States |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| Ape | Piaggio | 🇮🇹 Italy |
| FOX | Fox Factory | 🇺🇸 United States |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
About the owner: Robinsons Retail
Robinsons Retail is a publicly listed company headquartered in Quezon City, Philippines, founded in 2002. Brandtree records 13 brands under its control, and it is listed as PSE: RRHI.
Robinsons Retail Holdings was incorporated on 4 February 2002 and listed on the Philippine Stock Exchange on 11 November 2013. Its 17-A traces the group's retail operations to the first Robinsons Department Store in Metro Manila in 1980 and reports 2,763 stores at the end of 2025 across food, drugstores, department stores, DIY and specialty formats, plus 2,154 franchised TGP stores. It also operates several licensed international formats, which are not recorded here as brands it owns.
Robinsons Retail: full profile, brands and acquisition history →
🇵🇭 Premiumbikes and other Filipino brands
Brandtree records a controlling owner for 84 brands that began in the Philippines. 4 of them (5%) are now controlled by a company headquartered in another country; Premiumbikes is not one of them.
- 2GO Express — 2GO 🇵🇭
- 555 — Century Pacific 🇵🇭
- AirAsia Philippines — AirAsia X 🇲🇾
- Asian Terminals — Asian Terminals 🇵🇭
- C2 — URC 🇵🇭
- Cebgo — Cebu Air 🇵🇭
Frequently asked questions
Who is the parent company of Premiumbikes?
The parent company of Premiumbikes is Robinsons Retail, a publicly listed company headquartered in the Philippines.
Is Premiumbikes Filipino?
Yes. Premiumbikes originated in the Philippines and its owner, Robinsons Retail, is also headquartered in the Philippines.
Since when has Robinsons Retail owned Premiumbikes?
Robinsons Retail has owned Premiumbikes since 1 December 2025.
Is Premiumbikes still owned by Robinsons Retail?
Yes. As of 20 October 2026, Premiumbikes is still owned by Robinsons Retail. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Robinsons Retail Holdings, Inc. SEC Form 17-A and audited financial statements, year ended 31 December 2025 — Robinsons Retail Holdings, Inc., Annual report; retrieved 20 October 2026.
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