Who owns WOW Berries?
WOW Berries is owned by Mastronardi Produce (Canada).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mastronardi Produce Acquires Full Ownership of Mastronardi BerryWorld North America, 17 September 2024. Last checked .
Key facts
- Current owner
- Mastronardi Produce Ltd. reported
- Owner HQ
- 🇨🇦 Canada, Kingsville
- Origin
- 🇨🇦 Canada
- Category
- Food › Fresh produce › Fresh fruit
- Last verified
- · 1 sources
About WOW Berries
WOW Berries is the berry line sold on Mastronardi Produce's website, whose berries were marketed through Mastronardi BerryWorld America, a joint venture with BerryWorld Group formed in 2018. On 17 September 2024 Mastronardi announced it had acquired full and exclusive North American rights in that venture, covering strawberries, raspberries, blackberries and blueberries, while BerryWorld Group keeps supplying access to its breeding programme for future varieties.
Ownership timeline of WOW Berries
- Current owner Mastronardi Produce [1] reported
Where WOW Berries sits in Mastronardi Produce
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mastronardi Produce ownership tree →
See the full Mastronardi Produce brand portfolio (4) →
Other brands owned by Mastronardi Produce
Mastronardi Produce controls 4 brands on Brandtree, 4 of them in food.
Also in food
Other brands in fresh fruit, and who owns them
The 20 brands in fresh fruit on Brandtree belong to 11 owners. The largest is Zespri, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Zespri | Zespri | 🇳🇿 New Zealand |
| Kachina | Limoneira | 🇺🇸 United States |
| Calavo | Mission Produce | 🇺🇸 United States |
| Wonderful Halos | The Wonderful Company | 🇺🇸 United States |
| Al Foah | Agthia | 🇦🇪 United Arab Emirates |
| Chiquita | Chiquita | 🇨🇭 Switzerland |
| Dole | Dole | 🇮🇪 Ireland |
| Arivera Fruit | Fortenova Group | 🇭🇷 Croatia |
About the owner: Mastronardi Produce
Mastronardi Produce is a privately held company headquartered in Kingsville, Canada, founded in 1954. Brandtree records 4 brands under its control.
Mastronardi Produce is a family-owned greenhouse produce company in Kingsville, Ontario, which says it was founded there in 1954 and is in its fourth generation of family ownership. It markets tomatoes, cucumbers, peppers, lettuce and berries under SUNSET, Backyard Farms and Queen of Greens. In September 2024 it took full ownership of the Mastronardi BerryWorld America joint venture formed with BerryWorld Group in 2018, keeping exclusive North American rights to the berry varieties BerryWorld developed.
Mastronardi Produce: full profile, brands and acquisition history →
🇨🇦 WOW Berries and other Canadian brands
Brandtree records a controlling owner for 174 brands that began in Canada. 41 of them (24%) are now controlled by a company headquartered in another country; WOW Berries is not one of them.
- Alexis de Portneuf — Saputo 🇨🇦
- Baby Gourmet — Hero Group 🇨🇭
- EnviroKidz — Nature's Path 🇨🇦
- Fantino & Mondello — Maple Leaf Foods 🇨🇦
- Freybe — Premium Brands 🇨🇦
- Gardein — Conagra Brands 🇺🇸
Frequently asked questions
Who is the parent company of WOW Berries?
The parent company of WOW Berries is Mastronardi Produce, a privately held company headquartered in Canada.
Is WOW Berries Canadian?
Yes. WOW Berries originated in Canada and its owner, Mastronardi Produce, is also headquartered in Canada.
Is WOW Berries still owned by Mastronardi Produce?
Yes. As of 3 October 2026, WOW Berries is still owned by Mastronardi Produce. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mastronardi Produce Acquires Full Ownership of Mastronardi BerryWorld North America — Mastronardi Produce, Official press release, published 17 September 2024; retrieved 3 October 2026.
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