Who owns Wrangler footwear?
Wrangler footwear is made and sold by Genesco (the United States, NYSE: GCO) under licence; Genesco does not own the name.[1] The Wrangler footwear name is owned by Kontoor Brands.
Evidence: Genesco Inc. Annual Report on Form 10-K filed 2026-03-25, SEC EDGAR, 25 March 2026. Verified from filings; last checked .
Key facts
- Licensed to
- Genesco Inc. verified
- Headquarters
- 🇺🇸 United States, Nashville, Tennessee
- Origin
- 🇺🇸 United States
- Category
- Apparel, footwear & accessories › Accessories & footwear › Footwear
- Parent ticker
- NYSE: GCO
- Last verified
- · 1 sources
About Wrangler footwear
Genesco signed a multi-year licence with Kontoor Brands in the second quarter of fiscal 2026 to design, source and distribute Wrangler footwear for men, women and children in the US and Canada. Its 10-K expected the first collection in the fall of 2026, priced at $50 to $180, and says the licence expires on 31 December 2030, with a renewal term to 2035 if agreed.
Ownership timeline of Wrangler footwear
Where Wrangler footwear sits in Genesco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Genesco ownership tree →
See the full Genesco brand portfolio (4) →
Other brands owned by Genesco
Genesco controls 5 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in footwear, and who owns them
The 82 brands in footwear on Brandtree belong to 31 owners. The largest is Caleres, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Allen Edmonds | Caleres | 🇺🇸 United States |
| Cartago | Grendene | 🇧🇷 Brazil |
| Ekisha | Servis | 🇵🇰 Pakistan |
| Alexandre Birman | Azzas 2154 | 🇧🇷 Brazil |
| Bahamas | Relaxo | 🇮🇳 India |
| Blondo | Steve Madden | 🇺🇸 United States |
| Bocage | Groupe Eram | 🇫🇷 France |
| CCC | MODIVO | 🇵🇱 Poland |
About the owner: Genesco
Genesco is a publicly listed company headquartered in Nashville, Tennessee, United States.
Genesco was incorporated in Tennessee in 1934 and its 10-K calls it a leading retailer and wholesaler of branded footwear, apparel and accessories, with net sales of $2.4 billion in the year to 31 January 2026. It runs the Journeys, Schuh and Little Burgundy shoe retailers, which it grouped as Journeys Global Retail Group in 2025, owns the Johnston & Murphy brand and makes licensed footwear for others, including Dockers and Wrangler.
🇺🇸 Wrangler footwear and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Wrangler footwear is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who makes Wrangler footwear?
Genesco makes and sells Wrangler footwear under a licensing agreement.
Does Genesco own Wrangler footwear?
No. Genesco holds a licence to make and sell Wrangler footwear, which is not the same as owning it.
Where did Wrangler footwear come from?
Wrangler footwear originated in the United States.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Genesco Inc. Annual Report on Form 10-K filed 2026-03-25 — SEC EDGAR, SEC Form 10-K, published 25 March 2026; retrieved 19 October 2026.
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