Who owns YAMA?
YAMA is owned by Gobi (Mongolia, MSE: GOV).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Gobi — Brands, Gobi Joint Stock Company. Last checked .
Key facts
- Current owner
- Gobi Joint Stock Company reported
- Owner HQ
- 🇲🇳 Mongolia, Ulaanbaatar
- Origin
- 🇲🇳 Mongolia
- Category
- Apparel, footwear & accessories › Luxury goods › Luxury fashion & leather goods
- Parent ticker
- MSE: GOV
- Last verified
- · 2 sources
About YAMA
YAMA is Gobi's luxury line, which the company describes as the epitome of the ingenuity of the world's top designers: elegant, high-quality cashmere clothing distinguished by the artistry of the designers behind it. It sits above the main GOBI range in a portfolio that otherwise argues for cashmere as a durable everyday fibre at an affordable price rather than a rarefied one, and like the rest of the group's output it is made in Ulaanbaatar.
Ownership timeline of YAMA
Where YAMA sits in Gobi
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Gobi ownership tree →
See the full Gobi brand portfolio (5) →
Other brands owned by Gobi
Gobi controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- GOBI (1981)
- GOBI ORGANIC (2014)
- GOYO
- KID GOYO
Other brands in luxury fashion & leather goods, and who owns them
The 40 brands in luxury fashion & leather goods on Brandtree belong to 20 owners. The largest is LVMH, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Berluti | LVMH | 🇫🇷 France |
| Alexander McQueen | Kering | 🇫🇷 France |
| Jil Sander | OTB Group | 🇮🇹 Italy |
| Alaïa | Richemont | 🇨🇭 Switzerland |
| Burberry | Burberry | 🇬🇧 United Kingdom |
| Miu Miu | Prada Group | 🇮🇹 Italy |
| Thom Browne | Zegna | 🇮🇹 Italy |
| Giorgio Armani | Armani | 🇮🇹 Italy |
Every brand in luxury fashion & leather goods and its owner →
About the owner: Gobi
Gobi is a publicly listed company headquartered in Ulaanbaatar, Mongolia, founded in 1981. Brandtree records 5 brands under its control, and it is listed as MSE: GOV.
Gobi is a Mongolian cashmere manufacturer established on 5 September 1981, when a goat cashmere and camel wool processing plant built under a Japanese government grant opened in Ulaanbaatar — the first factory of its kind in the country. It was reorganised as a joint stock company and listed on the Mongolian Stock Exchange in 1993, and passed entirely into private hands in 2007 when FCI LLC bought the state's 73.45 per cent through an international tender; Tavan Bogd Holdings LLC held 87.33 per cent of it at 31 March 2025. It employs around 1,700 people, more than seventy per cent of them women, spins its own yarn and knits, weaves and sews some 2.5 million finished pieces a year at its own factory, and sells them under five brands.
🇲🇳 YAMA and other Mongolian brands
Brandtree records a controlling owner for 14 brands that began in Mongolia. All of them are controlled from Mongolia.
- 3 FIT — SUU 🇲🇳
- Hunnu Air — Hunnu Air 🇲🇳
- MIAT Mongolian Airlines — MIAT 🇲🇳
- Hi High — SUU 🇲🇳
- Mongolian Milk — SUU 🇲🇳
- Naturia — SUU 🇲🇳
Frequently asked questions
Who is the parent company of YAMA?
The parent company of YAMA is Gobi, a publicly listed company headquartered in Mongolia.
Is YAMA Mongolian?
Yes. YAMA originated in Mongolia and its owner, Gobi, is also headquartered in Mongolia.
Is YAMA still owned by Gobi?
Yes. As of 20 September 2026, YAMA is still owned by Gobi. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Gobi — Brands — Gobi Joint Stock Company, Official document; retrieved 20 September 2026.
- [2] Gobi Joint Stock Company — 2025 first quarter (Q1) operational report — Gobi Joint Stock Company, Stock exchange filing; retrieved 20 September 2026.
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