Who owns GOYO?
GOYO is owned by Gobi (Mongolia, MSE: GOV), which has owned the brand since 2019.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Gobi — Brands, Gobi Joint Stock Company. Last checked .
Key facts
- Current owner
- Gobi Joint Stock Company reported
- Owned since
- Owner HQ
- 🇲🇳 Mongolia, Ulaanbaatar
- Origin
- 🇲🇳 Mongolia
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- MSE: GOV
- Last verified
- · 2 sources
About GOYO
GOYO came to Gobi in 2019 with the purchase of Goyo LLC, at the time the second-largest cashmere company in Mongolia and one of the largest mergers the industry has seen. Gobi kept it as a separate brand rather than folding it into its own: vivid colours and modern designs that the company says express freedom and boldness, aimed at younger buyers than the flagship range.
Ownership timeline of GOYO
Where GOYO sits in Gobi
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Gobi ownership tree →
See the full Gobi brand portfolio (5) →
Other brands owned by Gobi
Gobi controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- GOBI (1981)
- GOBI ORGANIC (2014)
- KID GOYO
- YAMA
Other brands in casual & denim, and who owns them
The 134 brands in casual & denim on Brandtree belong to 60 owners. The largest is Azzas 2154, with 8; Gobi has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Pontegadea | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: Gobi
Gobi is a publicly listed company headquartered in Ulaanbaatar, Mongolia, founded in 1981. Brandtree records 5 brands under its control, and it is listed as MSE: GOV.
Gobi is a Mongolian cashmere manufacturer established on 5 September 1981, when a goat cashmere and camel wool processing plant built under a Japanese government grant opened in Ulaanbaatar — the first factory of its kind in the country. It was reorganised as a joint stock company and listed on the Mongolian Stock Exchange in 1993, and passed entirely into private hands in 2007 when FCI LLC bought the state's 73.45 per cent through an international tender; Tavan Bogd Holdings LLC held 87.33 per cent of it at 31 March 2025. It employs around 1,700 people, more than seventy per cent of them women, spins its own yarn and knits, weaves and sews some 2.5 million finished pieces a year at its own factory, and sells them under five brands.
🇲🇳 GOYO and other Mongolian brands
Brandtree records a controlling owner for 14 brands that began in Mongolia. All of them are controlled from Mongolia.
- 3 FIT — SUU 🇲🇳
- Hunnu Air — Hunnu Air 🇲🇳
- MIAT Mongolian Airlines — MIAT 🇲🇳
- Hi High — SUU 🇲🇳
- Mongolian Milk — SUU 🇲🇳
- Naturia — SUU 🇲🇳
Frequently asked questions
Who is the parent company of GOYO?
The parent company of GOYO is Gobi, a publicly listed company headquartered in Mongolia.
Is GOYO Mongolian?
Yes. GOYO originated in Mongolia and its owner, Gobi, is also headquartered in Mongolia.
Since when has Gobi owned GOYO?
Gobi has owned GOYO since 2019.
Is GOYO still owned by Gobi?
Yes. As of 20 September 2026, GOYO is still owned by Gobi. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Gobi — Brands — Gobi Joint Stock Company, Official document; retrieved 20 September 2026.
- [2] Gobi — Our history — Gobi Joint Stock Company, Official document; retrieved 20 September 2026.
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