Alaska Air Group: brands it owns and its ownership tree
Alaska Air Group (NYSE: ALK) is a publicly listed company headquartered in Seattle, United States that owns 3 consumer brands.[1][2]
Alaska Air Group is a Delaware corporation incorporated in 1985 and headquartered in Seattle. Its FY2025 10-K says it operates three airlines, Alaska Airlines, Hawaiian Airlines and Horizon Air. It acquired Hawaiian Holdings in 2024, and on 29 October 2025 the Alaska and Hawaiian operations were combined under Alaska's FAA operating certificate, with Hawaiian kept as a distinct brand.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Alaska Air Group, Inc. (also Air Group)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Seattle, United States
- Founded
- 1985
- Tickers
- NYSE: ALK
- Revenue
- $14.2 billion (2025)[2]
- SEC CIK
- 0000766421
- Website
- www.alaskaair.com
- Last verified
- · 2 sources
What Alaska Air Group's annual report says about its business
Read from Alaska Air Group's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: Hawaiian Holdings, Inc. (September 18, 2024).
As Hawaiian Holdings, Inc. was acquired by Air Group on September 18, 2024, its financial results were not reflected in reported figures in the periods preceding the acquisition date.
- Acquired: Horizon Air (1986).
Horizon Air is a Washington corporation that was incorporated and began service in 1981, and was acquired by Air Group in 1986.
- Acquired: Virgin America.
In accordance with acquisition accounting rules, we recorded goodwill and identifiable intangible assets associated with the acquisitions of Virgin America and Hawaiian on our consolidated balance sheet.
- Acquired: Hawaiian (September 18, 2024).
Inclusive of Hawaiian for the post-acquisition period from September 18, 2024 through December 31, 2024.
- Acquired: Hawaiian Airlines (2024), $659 million.
In 2024, we paid $659 million to acquire Hawaiian Airlines, net of Hawaiian's cash balances.
Alaska Air Group in numbers
- Alaska Air Group owns 3 consumer brands tracked here across 1 top-level categories; the largest is travel & transport with 3 brands.[1]
Alaska Air Group financial history
Headline figures from Alaska Air Group's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $14.2bn | $303m | 2.1% | $100m | $20.4bn | $4.77bn | 10-K | |
| $11.7bn | $570m | 4.9% | $395m | $19.8bn | $4.49bn | 10-K | |
| $10.4bn | $394m | 3.8% | $235m | $14.6bn | $2.18bn | 10-K | |
| $9.65bn | $70m | 0.7% | $58m | $14.2bn | $1.88bn | 10-K | |
| — | $685m | — | $478m | $14bn | $2.17bn | 10-K | |
| — | $-1,775,000,000 | — | $-1,324,000,000 | $14bn | $2.36bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Alaska Air Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Alaska Air Group SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 8-K | Results of a shareholder vote | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Other events | |
| 8-K | Entry into a material agreement; Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Regulation FD disclosure | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Entry into a material agreement |
Frequently asked questions
What brands does Alaska Air Group own?
Alaska Air Group owns 3 consumer brands tracked here, including Alaska Airlines, Hawaiian Airlines and Horizon Air.
Is Alaska Air Group an American company?
Yes. Alaska Air Group is headquartered in Seattle, United States and was founded in 1985.
Who owns Alaska Air Group?
Alaska Air Group is a publicly listed company owned by its shareholders; it trades as ALK on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Alaska Air Group, Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 4 October 2026.
- [2] Alaska Air Group, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 5 October 2026.
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