Who owns Hawaiian Airlines?
Hawaiian Airlines is owned by Alaska Air Group (the United States, NYSE: ALK), which has owned the brand since 18 September 2024.[1]
Evidence: Alaska Air Group, Inc. Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Alaska Air Group, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Seattle
- Origin
- 🇺🇸 United States
- Category
- Travel & transport › Airlines
- Parent ticker
- NYSE: ALK
- Last verified
- · 1 sources
About Hawaiian Airlines
Hawaiian Airlines is a Delaware corporation originally incorporated in 1929 in the Territory of Hawaii, and since 18 September 2024 a wholly owned subsidiary of Hawaiian Holdings, which Alaska Air Group acquired. The 10-K says it is preserved as a distinct brand for travel to, from and within the Hawaiian Islands. Since 29 October 2025 it has operated under Alaska Airlines' FAA operating certificate.
What Alaska Air Group's annual report says about Hawaiian Airlines
Sentences about Hawaiian Airlines from Alaska Air Group's latest annual filing[1], copied word for word.
Hawaiian Airlines is preserved as a distinct brand, providing a unique guest experience to guests traveling to, from, or within the Hawaiian Islands.
Hawaiian Airlines was originally incorporated in 1929 in the Territory of Hawai'i, and has been a Delaware corporation and wholly-owned subsidiary of Hawaiian Holdings, Inc. since 2005.
As part of our commitment to the Hawaiian Airlines brand and the Hawai'i community, we launched a five-year, $600 million Kahu'ewai Hawai'i Investment Plan to modernize airport operations, enhance the guest experience, support employees, and invest in communities and sustainability in Hawai'i.
How often Alaska Air Group names Hawaiian Airlines in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Hawaiian Airlines
- 2024 – present Alaska Air Group [1] verified
Where Hawaiian Airlines sits in Alaska Air Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Alaska Air Group ownership tree →
See the full Alaska Air Group brand portfolio (3) →
Other brands owned by Alaska Air Group
Alaska Air Group controls 3 brands on Brandtree, 3 of them in travel & transport.
Also in travel & transport
- Alaska Airlines
- Horizon Air (1981)
Other brands in airlines, and who owns them
The 509 brands in airlines on Brandtree belong to 341 owners. The largest is Lufthansa Group, with 10; Alaska Air Group has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Air Dolomiti | Lufthansa Group | 🇩🇪 Germany |
| China Southern Airlines | China Southern Airlines | 🇨🇳 China |
| Air China | Air China | 🇨🇳 China |
| Aer Lingus | IAG | 🇬🇧 United Kingdom |
| LATAM Airlines Brasil | LATAM | 🇨🇱 Chile |
| Air France | Air France-KLM | 🇫🇷 France |
| AirAsia | AirAsia X | 🇲🇾 Malaysia |
| Calm Air | Exchange Income | 🇨🇦 Canada |
About the owner: Alaska Air Group
Alaska Air Group is a publicly listed company headquartered in Seattle, United States, founded in 1985. Brandtree records 3 brands under its control, and it is listed as NYSE: ALK.
Alaska Air Group is a Delaware corporation incorporated in 1985 and headquartered in Seattle. Its FY2025 10-K says it operates three airlines, Alaska Airlines, Hawaiian Airlines and Horizon Air. It acquired Hawaiian Holdings in 2024, and on 29 October 2025 the Alaska and Hawaiian operations were combined under Alaska's FAA operating certificate, with Hawaiian kept as a distinct brand.
Alaska Air Group: full profile, brands and acquisition history →
🇺🇸 Hawaiian Airlines and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Hawaiian Airlines is not one of them.
- ABF Freight — ArcBest 🇺🇸
- ABX Air — ATSG 🇺🇸
- Adcom Express — Radiant Logistics 🇺🇸
- Advanced Air — Advanced Air 🇺🇸
- Air Wisconsin — Air Wisconsin 🇺🇸
- Allegiant Air — Allegiant 🇺🇸
Frequently asked questions
Who is the parent company of Hawaiian Airlines?
The parent company of Hawaiian Airlines is Alaska Air Group, a publicly listed company headquartered in the United States.
Is Hawaiian Airlines American?
Yes. Hawaiian Airlines originated in the United States and its owner, Alaska Air Group, is also headquartered in the United States.
Since when has Alaska Air Group owned Hawaiian Airlines?
Alaska Air Group has owned Hawaiian Airlines since 18 September 2024.
Is Hawaiian Airlines still owned by Alaska Air Group?
Yes. As of 10 October 2026, Hawaiian Airlines is still owned by Alaska Air Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Alaska Air Group, Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 4 October 2026.
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