Brandtree

When did Berkshire Hathaway buy and sell its brands?

Berkshire Hathaway has completed 4 recorded acquisitions and 0 divestitures or spin-offs, spanning 1972 to 2016.

DateTypeAssetsCounterpartyValue
Feb 2016AcquisitionDuracellProcter & Gamble$4.7bn
Apr 2002AcquisitionFruit of the Loom$835m
Jan 1998AcquisitionDairy Queen$585m
Jan 1972AcquisitionSee's Candies$25m

2016

Acquisition closed

Berkshire Hathaway acquires Duracell

Berkshire Hathaway acquired Duracell from Procter & Gamble in a share exchange worth about $4.7 billion, handing back its P&G stock rather than paying cash. Structuring it as an exchange avoided a large capital gains charge on shares Berkshire had held since the Gillette merger.

Value
$4.7bn
Regulatory
None recorded

2002

Acquisition closed

Berkshire Hathaway acquires Fruit of the Loom

Berkshire Hathaway acquired Fruit of the Loom out of bankruptcy for about $835 million in cash. The underwear maker had collapsed under debt, and Berkshire bought the operating business rather than the holding company that had failed.

Value
$835m
Seller
Regulatory
None recorded

1998

Acquisition closed

Berkshire Hathaway acquires Dairy Queen

Berkshire Hathaway acquired International Dairy Queen for about $585 million. Almost every Dairy Queen is franchised, so Berkshire owns the brand and the system rather than the restaurants.

Value
$585m
Seller
Regulatory
None recorded

1972

Acquisition closed

Berkshire Hathaway acquires See's Candies

Berkshire Hathaway bought See's Candies for $25 million. Warren Buffett has repeatedly described it as the purchase that taught him to pay up for a business with pricing power rather than hunt for statistically cheap ones, and it has returned many times its cost.

Value
$25m
Seller
Regulatory
None recorded

Berkshire Hathaway acquisitions on a timeline

Timeline of completed acquisitions by Berkshire Hathaway

Full chart with a text equivalent, free to republish with attribution.