Crocs: brands it owns and its ownership tree
Crocs (NASDAQ: CROX) is a publicly listed company headquartered in Broomfield, Colorado, United States that owns 2 consumer brands.[1][2]
Crocs was founded in 2002 selling a foam clog designed for boating, and spent a decade as a widely mocked product before a deliberate strategy of collaborations and personalisation turned that reputation into an asset. It bought Heydude in 2022 to add a second brand.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Crocs, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Broomfield, Colorado, United States
- Founded
- 2002
- Tickers
- NASDAQ: CROX
- Revenue
- $4.04 billion (2025)[2]
- SEC CIK
- 0001334036
- Website
- www.crocs.com
- Last verified
- · 2 sources
What Crocs's annual report says about its business
Read from Crocs's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Crocs Brand, HEYDUDE Brand:
We have two reportable operating segments: the Crocs Brand and the HEYDUDE Brand, which are discussed in more detail in "Business Segments and Geographic Information" below.
Acquisitions and disposals named in the filing
- Acquired: HEYDUDE, $710.0 million and $1,780.0 million.
In connection with the HEYDUDE acquisition, we allocated approximately $710.0 million and $1,780.0 million to goodwill and definite- and indefinite-lived intangible assets, respectively.
Crocs in numbers
- Crocs owns 2 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 2 brands.[1]
- 1 of its brands originated outside United States.
Crocs financial history
Headline figures from Crocs's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $1.39bn to $4.04bn, an average of 23.9% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $4.04bn | $149.5m | 3.7% | $-81,198,000 | $4.17bn | $1.23bn | 10-K | |
| $4.1bn | $1.02bn | 24.9% | $950.1m | $4.81bn | $1.35bn | 10-K | |
| $3.96bn | $1.04bn | 26.2% | $792.6m | $4.64bn | $1.64bn | 10-K | |
| $3.55bn | $850.8m | 23.9% | $540.2m | $4.5bn | $2.3bn | 10-K | |
| $2.31bn | $683.1m | 29.5% | $725.7m | $1.55bn | $771.4m | 10-K | |
| $1.39bn | $214.1m | 15.4% | $312.9m | $1.12bn | $180m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Crocs owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Crocs in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300B0J6YCXD63OG72
- Registered name
- CROCS, INC. (US)
- Registration status
- Issued · record updated 28 October 2025
- Parent
- None named: it is controlled by one or more individuals, who are not named in the registry.
- Retrieved
- · GLEIF record (JSON)
Crocs SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Other events | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Crocs own?
Crocs owns 2 consumer brands tracked here, including HEYDUDE and Crocs.
Is Crocs an American company?
Yes. Crocs is headquartered in Broomfield, Colorado, United States and was founded in 2002.
Who owns Crocs?
Crocs is a publicly listed company owned by its shareholders; it trades as CROX on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Crocs, Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
- [2] Crocs, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 4 October 2026.
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