Who owns HEYDUDE?
HEYDUDE is owned by Crocs (the United States, NASDAQ: CROX), which has owned the brand since 17 February 2022.[1]
Evidence: Crocs, Inc. Annual Report on Form 10-K filed 2026-02-12, SEC EDGAR, 12 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Crocs, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Broomfield, Colorado
- Origin
- 🇮🇹 Italy
- Founded
- 2008
- Category
- Apparel, footwear & accessories › Accessories & footwear › Footwear
- Parent ticker
- NASDAQ: CROX
- Last verified
- · 1 sources
About HEYDUDE
HEYDUDE makes very light slip-on shoes with elasticated laces, founded in Italy in 2008 and grown mainly in the United States. Crocs acquired the business in 2022 for $2.5 billion, its first acquisition of another footwear brand. The shoes weigh a few ounces each, and the elastic lacing means they need no adjustment once fitted.
What Crocs's annual report says about HEYDUDE
Sentences about HEYDUDE from Crocs's latest annual filing[1], copied word for word.
For the HEYDUDE Brand, our primary focus is diversification within our core Wally and Wendy silhouettes, while pursuing natural extensions into sneakers, dress casual, boots, and sandals.
For the HEYDUDE Brand, our current primary focus is to stabilize the U.S. marketplace, and we have made progress towards this goal.
HEYDUDE Brand The HEYDUDE Brand is known for its iconic and versatile loafer silhouette serving multitudes of wearing occasions through focusing on casualization, comfort-led functionality, and personalization.
How often Crocs names HEYDUDE in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of HEYDUDE
Where HEYDUDE sits in Crocs
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Crocs ownership tree →
See the full Crocs brand portfolio (2) →
Other brands owned by Crocs
Crocs controls 2 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Crocs (2002)
Other brands in footwear, and who owns them
The 82 brands in footwear on Brandtree belong to 31 owners. The largest is Caleres, with 7; Crocs has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Allen Edmonds | Caleres | 🇺🇸 United States |
| Cartago | Grendene | 🇧🇷 Brazil |
| Ekisha | Servis | 🇵🇰 Pakistan |
| Alexandre Birman | Azzas 2154 | 🇧🇷 Brazil |
| Bahamas | Relaxo | 🇮🇳 India |
| Blondo | Steve Madden | 🇺🇸 United States |
| Bocage | Groupe Eram | 🇫🇷 France |
| CCC | MODIVO | 🇵🇱 Poland |
About the owner: Crocs
Crocs is a publicly listed company headquartered in Broomfield, Colorado, United States, founded in 2002. Brandtree records 2 brands under its control, and it is listed as NASDAQ: CROX.
Crocs was founded in 2002 selling a foam clog designed for boating, and spent a decade as a widely mocked product before a deliberate strategy of collaborations and personalisation turned that reputation into an asset. It bought Heydude in 2022 to add a second brand.
🇮🇹 HEYDUDE and other Italian brands
Brandtree records a controlling owner for 210 brands that began in Italy. 77 of them (37%) are now controlled by a company headquartered in another country, HEYDUDE among them.
- Antonio Marras — Oniverse 🇮🇹
- Blukids — OVS 🇮🇹
- Bottega Veneta — Kering 🇫🇷
- Briko — BasicNet 🇮🇹
- Bulgari — LVMH 🇫🇷
- Car Shoe — Prada Group 🇮🇹
Frequently asked questions
Who is the parent company of HEYDUDE?
The parent company of HEYDUDE is Crocs, a publicly listed company headquartered in the United States.
Is HEYDUDE Italian or American?
HEYDUDE originated in Italy in 2008, but it is owned today by Crocs, which is headquartered in the United States. So HEYDUDE is an Italian-origin brand under American ownership.
Since when has Crocs owned HEYDUDE?
Crocs has owned HEYDUDE since 17 February 2022.
Is HEYDUDE still owned by Crocs?
Yes. As of 11 October 2026, HEYDUDE is still owned by Crocs. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Crocs, Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 16 September 2026.
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