Ferrero has completed 5 recorded acquisitions and 0 divestitures or spin-offs, spanning 2015 to 2026.
| Date | Type | Assets | Counterparty | Value |
|---|---|---|---|---|
| Aug 2026announced | Acquisition | Purely Elizabeth | — | Undisclosed |
| Sep 2025 | Acquisition | WK Kellogg Co, Frosted Flakes, Kellogg's Corn Flakes and Rice Krispies +2 | public shareholders | $3.1bn |
| Apr 2022 | Acquisition | Blue Bunny and Halo Top | — | Undisclosed |
| Jul 2019 | Divestiture | Keebler and Famous Amos | Kellanova | $1.3bn |
| Mar 2018 | Divestiture | Butterfinger, Baby Ruth and Crunch | Nestlé | $2.8bn |
| Aug 2015 | Acquisition | Thorntons | — | £112m |
Ferrero agreed to buy Purely Elizabeth, a granola, oatmeal and cereal company founded in 2009 in Boulder, Colorado, which had more than doubled its sales in two years and recently moved into protein products. It follows Ferrero's purchase of WK Kellogg Co in 2025 and deepens a confectioner's push into American breakfast. No price was disclosed.
Ferrero bought all of WK Kellogg Co for $23.00 a share in cash, a total enterprise value of $3.1 billion, completing the deal on 26 September 2025 a week after WK Kellogg shareowners approved it. WK Kellogg Co became a wholly owned subsidiary and left the New York Stock Exchange, so the North American rights to Corn Flakes, Frosted Flakes and Rice Krispies now sit with an Italian family-owned group while Kellanova, owned by Mars, holds the same cereals elsewhere.
Ferrero acquired Wells Enterprises, the largest privately held ice cream maker in the United States, bringing Blue Bunny and Halo Top into a company known for chocolate. The price was not disclosed. It followed Ferrero's earlier purchases of American confectionery and made it a substantial frozen dessert business as well.
Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.
Nestlé sold its United States confectionery business, including Butterfinger, Baby Ruth, Crunch and around twenty other brands, to Ferrero. Nestlé kept its confectionery businesses in every other market.
Ferrero acquired Thorntons for about GBP 112 million, taking a British chocolatier founded in Sheffield in 1911 whose shops had been closing for years as supermarkets took the trade. Ferrero closed the remaining stores and kept the brand on supermarket shelves.
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