Ferrero has completed 4 recorded acquisitions and 0 divestitures or spin-offs, spanning 2015 to 2025.
| Date | Type | Assets | Counterparty | Value |
|---|---|---|---|---|
| Jul 2025announced | Acquisition | Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies and Raisin Bran +1 | — | $3.1bn |
| Apr 2022 | Acquisition | Blue Bunny and Halo Top | — | undisclosed |
| Jul 2019 | Divestiture | Keebler and Famous Amos | Kellanova | $1.3bn |
| Mar 2018 | Divestiture | Butterfinger, Baby Ruth and Crunch | Nestlé | $2.8bn |
| Aug 2015 | Acquisition | Thorntons | — | £112m |
Ferrero agreed to acquire WK Kellogg Co for $23 per share in cash, which would move the North American rights to Corn Flakes, Frosted Flakes and Rice Krispies to the Italian family-owned group.
Ferrero acquired Wells Enterprises, the largest privately held ice cream maker in the United States, bringing Blue Bunny and Halo Top into a company known for chocolate. The price was not disclosed. It followed Ferrero's earlier purchases of American confectionery and made it a substantial frozen dessert business as well.
Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.
Nestlé sold its United States confectionery business, including Butterfinger, Baby Ruth, Crunch and around twenty other brands, to Ferrero. Nestlé kept its confectionery businesses in every other market.
Ferrero acquired Thorntons for about GBP 112 million, taking a British chocolatier founded in Sheffield in 1911 whose shops had been closing for years as supermarkets took the trade. Ferrero closed the remaining stores and kept the brand on supermarket shelves.
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