General Motors: brands it owns and its ownership tree
General Motors (NYSE: GM) is a publicly listed company headquartered in Detroit, Michigan, United States that owns 5 consumer brands.[1][2]
General Motors was the largest carmaker in the world for seventy-seven consecutive years. It went through a government-backed bankruptcy in 2009 that eliminated Pontiac, Saturn, Hummer and Oldsmobile, leaving four American brands where there had been eight.
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Company facts
- Legal name
- General Motors Company
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Detroit, Michigan, United States
- Founded
- 1908
- Tickers
- NYSE: GM
- Revenue
- $168 billion (2025)[2]
- SEC CIK
- 0001467858
- Website
- www.gm.com
- Last verified
- · 2 sources
What General Motors's annual report says about its business
Read from General Motors's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- GMNA, GMI, GM Financial:
Our chief operating decision-maker, who is Chair and Chief Executive Officer, analyzes the results of our business through the following reportable segments : GMNA, GMI, and GM Financial.
Acquisitions and disposals named in the filing
- Acquired: Cruise (February 2025).
in February 2025, we completed the acquisition of the noncontrolling interests in Cruise, began to wind down the Cruise robotaxi operations, and combined the GM and Cruise autonomous technical efforts in our GMNA segment.
- Acquired: Cruise equity interests held by noncontrolling shareholders (February 2025).
In February 2025, we acquired all of the Cruise equity interests held by noncontrolling shareholders.
General Motors in numbers
- General Motors owns 5 consumer brands tracked here across 1 top-level categories; the largest is automotive with 5 brands.[1]
General Motors financial history
Headline figures from General Motors's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $108.7bn to $168bn, an average of 9.1% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $168bn | $2.91bn | 1.7% | $2.7bn | $281.3bn | — | 10-K | |
| $171.6bn | $12.8bn | 7.4% | $6.01bn | $279.8bn | — | 10-K | |
| $157.7bn | $9.3bn | 5.9% | $10.1bn | $273.1bn | — | 10-K | |
| $144bn | $10.3bn | 7.2% | $9.93bn | $264bn | — | 10-K | |
| $113.6bn | $9.32bn | 8.2% | $10bn | $244.7bn | — | 10-K | |
| $108.7bn | $6.63bn | 6.1% | $6.43bn | $235.2bn | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything General Motors owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Full portfolio, 5 brands, with sources → · Competitors by shared categories →
General Motors in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 54930070NSV60J38I987
- Registered name
- GENERAL MOTORS COMPANY (US)
- Registration status
- Issued · record updated 23 November 2025
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
General Motors SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Results of operations and financial condition | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Material impairments |
Frequently asked questions
What brands does General Motors own?
General Motors owns 5 consumer brands tracked here, including Chevrolet, GMC, Cadillac, Buick and Corvette.
Is General Motors an American company?
Yes. General Motors is headquartered in Detroit, Michigan, United States and was founded in 1908.
Who owns General Motors?
General Motors is a publicly listed company owned by its shareholders; it trades as GM on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Motors Company Annual Report on Form 10-K filed 2026-01-27 — SEC EDGAR, SEC Form 10-K, published 27 January 2026; retrieved 16 September 2026.
- [2] General Motors Company: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 27 January 2026; retrieved 4 October 2026.
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