Who are Kingfisher's biggest competitors?
On Brandtree, Kingfisher's biggest competitors by shared categories are Wesfarmers, which shares 3 categories, such as general merchandise own brands and tools & hardware; Tractor Supply, which shares 3 categories, such as general merchandise own brands; and The Home Depot, which shares 3 categories, such as tools & hardware.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kingfisher controls 12 brands with a page here, across 5 categories; 106 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Wesfarmers | 3 | 50% | General merchandise own brands, Tools & hardware and Workwear |
| 2 | Tractor Supply | 3 | 43% | General merchandise own brands, Tools & hardware and Lawn & garden |
| 3 | The Home Depot | 3 | 50% | Tools & hardware, General merchandise own brands and Lawn & garden |
| 4 | Hultafors Group | 2 | 29% | Tools & hardware and Workwear |
| 5 | CPL Group | 2 | 29% | General merchandise own brands and Tools & hardware |
| 6 | Toro | 2 | 40% | Lawn & garden and Tools & hardware |
| 7 | Holcim | 2 | 33% | General merchandise own brands and Paint & coatings |
| 8 | Lowe's | 2 | 33% | General merchandise own brands and Tools & hardware |
| 9 | Groupe Eram | 2 | 29% | General merchandise own brands and Workwear |
| 10 | Grupo Melo | 2 | 25% | Tools & hardware and Lawn & garden |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kingfisher and Wesfarmers: 3 shared categories
| Category | Kingfisher | Wesfarmers |
|---|---|---|
| General merchandise own brands | B&Q, Cooke & Lewis, GoodHome, Koçtaş, Screwfix, TradePoint | Anko, Kmart Australia, Officeworks, Priceline Pharmacy, Target Australia |
| Tools & hardware | Erbauer, MacAllister, Magnusson | Blackwoods, Bunnings |
| Workwear | SITE | Hard Yakka, KingGee |
Kingfisher and Tractor Supply: 3 shared categories
| Category | Kingfisher | Tractor Supply |
|---|---|---|
| General merchandise own brands | B&Q, Cooke & Lewis, GoodHome, Koçtaş, Screwfix, TradePoint | Petsense, Red Shed, Tractor Supply |
| Tools & hardware | Erbauer, MacAllister, Magnusson | JobSmart |
| Lawn & garden | Verve | Huskee |
Kingfisher and The Home Depot: 3 shared categories
| Category | Kingfisher | The Home Depot |
|---|---|---|
| Tools & hardware | Erbauer, MacAllister, Magnusson | Husky, RYOBI (Home Depot exclusive) |
| General merchandise own brands | B&Q, Cooke & Lewis, GoodHome, Koçtaş, Screwfix, TradePoint | HDX |
| Lawn & garden | Verve | Vigoro |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kingfisher owns and the most overlapping owners on Brandtree.